Content Marketing Manager

2 Months ago • 5 Years + • Marketing • $120,000 PA - $145,000 PA

Job Summary

Job Description

The Content Marketing Manager will develop and execute a content strategy to drive awareness, consideration, and conversion among the target B2B audience. This role involves leveraging content as a revenue engine across the customer funnel, using AI, and positioning GlossGenius as a leader in the beauty and wellness industry. Responsibilities include designing and implementing a B2B content marketing strategy, creating high-quality content, leading thought leadership, collaborating with cross-functional teams, analyzing content performance, and developing scalable content creation systems.
Must have:
  • 5+ years in B2B SaaS content marketing.
  • Experience translating customer insights into content.
  • Proactive systems-thinker, leveraging AI tools.
  • Understanding of content distribution channels.
  • Ability to track content performance and derive insights.
  • Proficiency in CMS, Google Analytics, and email marketing software.
Good to have:
  • Experience creating video content is preferred.
Perks:
  • Flexible PTO
  • Competitive health & dental insurance
  • Fertility and adoption benefits
  • Generous, fully-paid parental leave
  • 401k benefit
  • Professional Development stipend
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support
  • Team Bonding opportunities

Job Details

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 90,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

GlossGenius is seeking a strategic and results-oriented Content Marketing Manager to develop and execute a content strategy that drives awareness, consideration, and conversion among our target B2B audience. In this role, you’ll leverage content as a powerful revenue engine across the entire customer funnel, with AI as a key tool in your content creation toolkit, and will play a key role in positioning GlossGenius as a forward-thinking leader in the beauty and wellness industry. 

You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You'll Do

  • Design and implement a comprehensive B2B content marketing strategy tailored to upmarket salons and spas, addressing multiple personas and buying journeys
  • Create compelling, high-quality content (e.g., thought leadership, case studies, webinars, guides, sales enablement materials, ROI calculators) designed to generate demand, accelerate deals, and support customer retention 
  • Champion insights-driven content creation and provocative thought leadership pieces that differentiate GlossGenius and establish us as an industry authority
  • Work closely with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies
  • Define key content performance metrics and regularly analyze results to demonstrate the impact of content on business outcomes; use data to iterate and improve content strategy
  • Develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows to increase output and velocity 

What We're Looking For

  • 5+ years in B2B SaaS content marketing, with a track record of developing and executing successful content strategies to drive measurable business outcomes
  • Experience translating customer insights, competitive intelligence and market trends into high-impact content themes, formats, and assets that resonate across the buyer journey
  • Proactive systems-thinker with experience and interest in leveraging AI tools and building efficient workflows for content production and management
  • Strong understanding of content distribution channels and experience collaborating with Sales, SEO, Paid Media, and Lifecycle teams to maximize content reach and impact
  • Analytical mindset with the ability to track content performance, derive insights, and make data-driven decisions
  • Proficiency using Content Management Systems (e.g., WordPress, Webflow), Google Analytics, and email marketing software. Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems is highly desirable
  • Experience creating or managing the production of video content (e.g., tutorials, interviews, social clips) is preferred

Benefits & Perks 

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially or fully covered by GG
  • Fertility and adoption benefits via Carrot
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support
  • Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $120,000-$145,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. 

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About The Company

GlossGenius is an all-in-one solution that over 90,000 customers within the beauty and wellness industry rely on to manage their critical business needs. We like to think of ourselves as a business-in-a-box solution, tailored to the professionals we serve. Our powerful yet easy-to-use app offers a range of business management tools such as booking and scheduling, advanced marketing, insightful analytics, payment processing, stunning card readers, web hosting – the list goes on. Our mission as a company is to empower small business owners to get back to what they love doing – their creative work – instead of the overwhelming administrative tasks that come with running a business.

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