Associate Director/Senior Manager, International Marketing

23 Hours ago • 7 Years +

Job Summary

Job Description

As an Associate Director/Senior Manager of International Marketing, you will develop marketing plans to drive engagement online and offline, and create a creative vision for music artists. You'll coordinate social media, content development, streaming marketing, and digital advertising. Responsibilities include working with content creators, providing campaign ideas, building budgets, ensuring timely delivery, driving engagement on social media, implementing data collection campaigns, maximizing retail opportunities, maintaining partner relationships, and monitoring analytics. You'll also analyze campaign success and communicate results to stakeholders. This role requires a go-to, resourceful person with a great attitude.
Must have:
  • 7+ years marketing experience at a record label or media company.
  • Passion for electronic music and the music industry.
  • Excellent written and oral communication skills.
  • Professional experience with social media platforms.
  • Ability to adapt to changes and reprioritized tasks.
  • Highly organized and detail-oriented.
  • Ability to speak in forums, meetings and presentations.
  • Capable of developing and keeping to a project timeline.
  • Experience with digital marketing tools.
  • A creative, self-starter with exceptional follow-up skills.
Perks:
  • Opportunity to fuel the creative journey
  • Modern office environment for productivity and teamwork
  • Investment in professional growth and development

Job Details

As an Associate Director/Senior Manager of International Marketing, you will develop full scope marketing plans to drive engagement, online and offline, and an overall creative vision for established and emerging Music artists at the label.

You will be a part of the core team responsible for the overall artist branding, development, revenue and P&L and you will coordinate and manage social media, content development, streaming marketing, digital advertising, product management & campaigns for assigned artists.

This role could be positioned as Associate Director or Senior Manager, depending on the candidate's experience.

What you'll do:

•    Work with third-party content creators to conceptualize & complete short-form content for artists and social media, etc. (while identifying new creators on an on-going basis).
•    Provide ideas & strategy for marketing campaigns. Communicate with internal, external and artist management/artist on a regular basis to convey overall strategy and present opportunities as they arise.
•    Build budget, and effectively execute paid media campaigns.
•    Ensure timely delivery of all assignments at the highest quality level.
•    Assist in driving quality, engagement and posting frequency of all in-house artists across social media
•    Implement and derive campaigns focused on data collection; Maintain and nurture existing mailing lists to ensure they are messaged consistently and efficiently.
•    Work with partners teams to maximise online and offline retail promotional opportunities/support retail initiatives.
•    Assure all current and any new digital partners get the assets and attention they need to execute effective promotions.
•    Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
•    Pitch artists and tracks to local partners (brand sponsorship, collaboration project etc.)
•    Spot digital trends, understand new technologies and social media behaviour and align these with business objectives to create new and innovative marketing opportunities and solutions.
•    Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
•    Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
•    Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
•    Handle ad hoc task and projects as assigned from time to time.
•    Any other duties assigned by the Company and senior staff from time to time.

Who you are:

•    Bachelor’s degree in marketing, multi-media, music business, digital business, mathematic, business management or any related field is preferred, not mandate
•    At least 7 years of progressive marketing experience at a record label or other related media companies.
•    Passion for electronic music, events, and the music industry
•    Superb written and oral communication skills
•    Social Media Obsessed: Demonstrated knowledge of and professional planning and executing experience with social platforms (, IG, TikTok, Twitter, Youtube, Line etc.).
•    Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
•    Extremely detail-oriented and organized.
•    Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
•    Must be highly organized and capable of developing and keeping to a project timeline.
•    Prior experience with a variety of digital marketing tools.
•    Creative, self-starter with exceptional follow-up skills.

What we give you:

•    You join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey
•    A modern office environment designed to foster productivity, creativity, and teamwork
•   We invest in your professional growth & development
 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

Similar Jobs

Techland - Senior Game Programmer

Techland

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
5 Months ago
Paytm - AVP- Regulatory Compliance

Paytm

Noida, Uttar Pradesh, India (On-Site)
4 Months ago
NVIDIA - Senior Manager, Production Infrastructure Equipment

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
1 Month ago
Mozilla - Senior Account Executive

Mozilla

(Remote)
7 Hours ago
Google - Greenfield Artificial Intelligence Sales Specialist III

Google

San Francisco, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

NVIDIA - Account Leader, Automotive

NVIDIA

(On-Site)
2 Months ago
GoMotive - Designated Support Engineer

GoMotive

(Remote)
1 Day ago
The Walt Disney Company - Principal Product Manager

The Walt Disney Company

Burbank, California, United States (On-Site)
3 Days ago
JustPlay - Controlling Lead

JustPlay

Berlin, Berlin, Germany (Hybrid)
1 Month ago
PwC - Associate – D365 F&O Technical -MS Dynamics– Advisory  - Kolkata

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
The Walt Disney Company - Dispatcher, Part-Time Global Security Control Center

The Walt Disney Company

Burbank, California, United States (On-Site)
3 Days ago
Diligent - HR Operations Analyst

Diligent

Budapest, Hungary (On-Site)
1 Day ago
Gameplay Galaxy - Lead Product Manager

Gameplay Galaxy

(Remote)
3 Days ago
zones carrers  - Marketing Campaigns Manager

zones carrers

Islamabad, Islamabad Capital Territory, Pakistan (On-Site)
1 Week ago
Ubisoft - Learning & Development Assistant - Transversal Tech - Apprenticeship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Hong Kong, Hong Kong

Animoca Brands - Blockchain Apps Developer

Animoca Brands

Hong Kong (On-Site)
7 Months ago
Warner Bros Games - Coordinator, Global Themed Entertainment

Warner Bros Games

Hong Kong, Hong Kong (Hybrid)
1 Month ago
Animoca Brands - Web3 Engineer

Animoca Brands

Hong Kong, Hong Kong (Hybrid)
2 Months ago
Interactive Brokers - Associate /  Senior Associate - Institutional Services

Interactive Brokers

Hong Kong Island, Hong Kong (Hybrid)
6 Months ago
The Walt Disney Company - Associate Manager, Buying/Buyer (Softlines)

The Walt Disney Company

Hong Kong (On-Site)
2 Weeks ago
The Walt Disney Company - Quality Assurance Manager

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
Polygon Labs - Business Development Manager (Payments) APAC

Polygon Labs

Hong Kong, Hong Kong (Remote)
1 Month ago
ION - Technical Support Analyst - 8034

ION

Hong Kong (On-Site)
6 Months ago
OKX - Trading Advisory Compliance Manager

OKX

Hong Kong, Hong Kong (On-Site)
10 Hours ago
The Walt Disney Company - Marketing Manager (China market)

The Walt Disney Company

Hong Kong (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Seoul, South Korea (On-Site)

Mumbai, Maharashtra, India (On-Site)

Manila, Metro Manila, Philippines (On-Site)

Mumbai, Maharashtra, India (On-Site)

Bangkok, Thailand (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

Bangkok, Thailand (On-Site)

Seoul, South Korea (On-Site)

View All Jobs

Get notified when new jobs are added by Sony Music Career

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug