Associate Director/Senior Manager, International Marketing

3 Months ago • 7 Years + • Marketing

Job Summary

Job Description

As an Associate Director/Senior Manager of International Marketing, you will develop marketing plans to drive engagement online and offline, and create a creative vision for music artists. You'll coordinate social media, content development, streaming marketing, and digital advertising. Responsibilities include working with content creators, providing campaign ideas, building budgets, ensuring timely delivery, driving engagement on social media, implementing data collection campaigns, maximizing retail opportunities, maintaining partner relationships, and monitoring analytics. You'll also analyze campaign success and communicate results to stakeholders. This role requires a go-to, resourceful person with a great attitude.
Must have:
  • 7+ years marketing experience at a record label or media company.
  • Passion for electronic music and the music industry.
  • Excellent written and oral communication skills.
  • Professional experience with social media platforms.
  • Ability to adapt to changes and reprioritized tasks.
  • Highly organized and detail-oriented.
  • Ability to speak in forums, meetings and presentations.
  • Capable of developing and keeping to a project timeline.
  • Experience with digital marketing tools.
  • A creative, self-starter with exceptional follow-up skills.
Perks:
  • Opportunity to fuel the creative journey
  • Modern office environment for productivity and teamwork
  • Investment in professional growth and development

Job Details

As an Associate Director/Senior Manager of International Marketing, you will develop full scope marketing plans to drive engagement, online and offline, and an overall creative vision for established and emerging Music artists at the label.

You will be a part of the core team responsible for the overall artist branding, development, revenue and P&L and you will coordinate and manage social media, content development, streaming marketing, digital advertising, product management & campaigns for assigned artists.

This role could be positioned as Associate Director or Senior Manager, depending on the candidate's experience.

What you'll do:

•    Work with third-party content creators to conceptualize & complete short-form content for artists and social media, etc. (while identifying new creators on an on-going basis).
•    Provide ideas & strategy for marketing campaigns. Communicate with internal, external and artist management/artist on a regular basis to convey overall strategy and present opportunities as they arise.
•    Build budget, and effectively execute paid media campaigns.
•    Ensure timely delivery of all assignments at the highest quality level.
•    Assist in driving quality, engagement and posting frequency of all in-house artists across social media
•    Implement and derive campaigns focused on data collection; Maintain and nurture existing mailing lists to ensure they are messaged consistently and efficiently.
•    Work with partners teams to maximise online and offline retail promotional opportunities/support retail initiatives.
•    Assure all current and any new digital partners get the assets and attention they need to execute effective promotions.
•    Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
•    Pitch artists and tracks to local partners (brand sponsorship, collaboration project etc.)
•    Spot digital trends, understand new technologies and social media behaviour and align these with business objectives to create new and innovative marketing opportunities and solutions.
•    Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
•    Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
•    Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
•    Handle ad hoc task and projects as assigned from time to time.
•    Any other duties assigned by the Company and senior staff from time to time.

Who you are:

•    Bachelor’s degree in marketing, multi-media, music business, digital business, mathematic, business management or any related field is preferred, not mandate
•    At least 7 years of progressive marketing experience at a record label or other related media companies.
•    Passion for electronic music, events, and the music industry
•    Superb written and oral communication skills
•    Social Media Obsessed: Demonstrated knowledge of and professional planning and executing experience with social platforms (, IG, TikTok, Twitter, Youtube, Line etc.).
•    Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
•    Extremely detail-oriented and organized.
•    Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
•    Must be highly organized and capable of developing and keeping to a project timeline.
•    Prior experience with a variety of digital marketing tools.
•    Creative, self-starter with exceptional follow-up skills.

What we give you:

•    You join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey
•    A modern office environment designed to foster productivity, creativity, and teamwork
•   We invest in your professional growth & development
 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

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