Manager, Catalogue Marketing & Synch

What you'll do:

Catalogue Marketing Strategy & Execution

• Develop and implement localized marketing campaigns to drive catalogue streaming and sales across DSPs.
• Identify priority catalogue opportunities by analyzing streaming data, cultural trends, anniversaries, or seasonal moments.
• Collaborate with global teams, artists, DSP manager, digital analyst, local media/creators, and ad agencies to create engaging content around catalogue songs.

Synch Licensing & Creative Pitching

• Manage the end-to-end process of inbound synch requests, including music identification, rights availability checks, and internal approvals.
• Collaborate with legal, royalties, and rights teams to ensure accurate clearance and timely delivery of assets.
• Negotiate terms and usage rights, ensuring proper licensing, compliance, and documentation.

Cross-functional & Operational Support

• Support forecasting, reporting, and campaign wrap-ups for both catalogue marketing and synch activities.
• Serve as a point of coordination between international teams, local stakeholders, and third-party partners.
• Ensure smooth communication flow and documentation across functions for all catalogue and synch-related projects.

Who you are:

Technical Skills:

•    Digital Platform Fluency: Familiar with DSP ecosystems, editorial environments, and how catalogue content is surfaced and promoted across platforms like Melon, Genie Music, Spotify, YouTube, Instagram, and TikTok.
•    Data-Informed Marketing: Comfortable interpreting data like streaming trend and audience to uncover momentum, inform campaign decisions, and identify catalogue tracks with growth opportunities.
•    Campaign Execution: Experience in planning and executing data-driven marketing campaigns across DSPs and social platforms, with a focus on stream growth and other measurable impact like chart performance.
•    Music Rights Literacy: Understanding of master and publishing rights, usage types (e.g. synch, promotional, commercial), and rights clearance workflows. Able to coordinate with legal and rights teams to ensure compliant licensing processes.
•    Project Coordination: Strong organizational skills to manage multiple timelines, from campaign rollouts to synch clearance steps, with accuracy and responsiveness.

Soft Skills:

•    Communication: Able to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences 
•    Collaboration: Able to empower each other to make the right decision. Be honest and open with the necessary information that benefits individuals or the team. Open to learn and grow together and take feedback when there is an opportunity to improve. 
•    Agility: Able to respond and adapt quickly to changes, maintain a flexible attitude and use the new conditions to evolve their thinking. Not afraid to move quickly and make bold decisions.
•    Creativity: Able to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms. Able to celebrate our wins and learn from our loses.
•    Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility. Able to think of new ways to tackle challenges. Go above and beyond to move forward and address any obstacles to organization’s collective progress. 
•    Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries
•    Compliance: Able to make equitable and ethical decisions that have a positive impact on the teams, business, partners, industry communities and planet.

Experience:

•    8+ years of experience in relevant music industry and/or synch licensing experiences

Other:

•    Excellent spoken and written in both Korean & English

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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