Field Marketing Manager

About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work

in the US

, Australia

, India

, Lithuania, France, Germany and the UK

!

We’re looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute to exceeding Bazaarvoice's regional business goals.

Highly geared to realizing the potential in collaborating with sales teams at all levels and driving growth in pipeline, booking, and revenue in the field, this position will be the subject matter expert for the North American regional team’s marketing effectiveness—delivering marketing-sourced demand and ultimately, revenue for the region.

The Field Marketing Manager is focused on providing input to the global team, localizing global campaigns, and supplementing them with region-specific campaigns aligned to business needs by segment and tier. Reporting to the Head of Field Marketing – North America, you will work closely with the global marketing organization and VPs of Sales and their teams. You’ll collaborate with other teams across the marketing and revenue organization. You will also contribute daily to the continued long-term success of a strategic growth area for Bazaarvoice. Key to this role is having a high degree of understanding of the modern B2B marketing mix and its ability to impact at the market segment level in a fast-paced, matrixed environment. You’ll demonstrate a proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline and bookings growth through a variety of channels.

What You'll Do:

• Collaborate closely with campaign, field, and regional sales teams as well as other stakeholders within Marketing, Sales (i.e. Sales Development Reps, Account Execs, Account Directors) and Customer Success to bring strategic marketing plans to life and drive pipeline and revenue.
• Serve as an in-region demand generation expert for acquisition and upsell strategies, including partner-led initiatives, ABM programs, and vertical-specific tactics.
• Own the regional marketing number (MQLs, marketing-sourced pipeline, and marketing-sourced closed-won business) and report on contribution to pipeline, booking,  and revenue.
• Plan and execute regional marketing programs, including in-person and virtual events, roadshows, executive dinners, trade shows, webinars, third party industry publication sponsorships and strategic partner events, aligned to pipeline and sales goals.
• Build and execute tailored campaigns across customer segments (SMB, mid-market, enterprise), verticals, and key strategic accounts in partnership with Sales and Global Marketing.
• Collaborate with Customer Marketing to support lifecycle campaigns that drive engagement, upsell, retention, and customer advocacy.
• Create sales enablement materials, regional toolkits, and post-event follow-up workflows that increase campaign conversion and deal velocity.
• Understand and analyze regional market trends, buyer behavior, competitive pressures, and sales challenges to inform strategy and campaign design.
• Partner with key strategic and channel partners to co-market programs and expand reach through joint events, webinars, or campaigns.
• Provide regular feedback and insights into global marketing for continuous campaign optimization and localization.
• Work cross-functionally on product launches, messaging alignment, and go-to-market campaigns.

What You'll Bring:

• 5+ years of proven success in field marketing, demand generation, or B2B campaign management, ideally within a fast-growing SaaS company.
• Deep understanding of B2B buyer journeys and segmentation strategies, with experience tailoring campaigns for different regions, tiers, and verticals.
• Hands-on experience planning and executing events—from logistics to pipeline attribution—across formats and sizes.

$90,000 - $110,000 a year

At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!

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Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.