Regional Marketing Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As we continue to expand across APAC, we are looking for a Regional B2B Marketing generalist to run marketing efforts across India and lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focussed on up-leveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB.

You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

This is a full time role based onsite at our Bengaluru office.

What you’ll do at Figma:

• Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programmes for India to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and proven ROI
• Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion)
• Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget
• Regional Leadership: Be the face of India marketing and an International Marketing brand ambassador

We'd love to hear from you if you have:

• 8+ years of B2B Marketing leadership experience across India
• Experience building and implementing full funnel Demand Gen strategies for different segments
• Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
• Led all sorts of field events and you’ve experienced all the things that help make events a success (and the things to avoid in the future)
• Understand how to work with, and influence stakeholders. You have experience solving sophisticated marketing problems, and collaborating with senior management to find success
• A data-driven yet creative mind who loves bringing new insights to existing projects and continuously pushes the team to try new things
• Self-Starter - You operate with a strong sense of ownership and responsibility over your region—proactively shaping strategy, rallying cross-functional teams, and driving execution without waiting for direction
• Strategic problem solver - you plan ahead of the curve, anticipate potential roadblocks and seek creative ways to reach and over achieve team goals
• A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company
• Stakeholder management experience – you understand how to motivate different types of people and help individuals reach their potential