Marketing Senior Analyst

1 Month ago • 5 Years + • Marketing • $73,000 PA - $109,000 PA

Job Summary

Job Description

TelevisaUnivision is seeking a Senior Analyst for their Marketing Analytics team. This role involves delivering insights to guide customer acquisition, retention, and media optimization strategies. The analyst will collaborate with Data, Product, MarTech, and cross-functional teams to understand the customer lifecycle and drive growth. Key responsibilities include exploratory data analysis, advanced reporting, data modeling, and visualization. The role requires leading deep-dive analyses on marketing performance, driving testing and optimization of acquisition tactics across various media channels, developing attribution models, and building comprehensive user behavior views. The analyst will also provide performance reporting, collaborate on data pipelines, and translate complex analytics into actionable recommendations through presentations and dashboards.
Must have:
  • 5+ years of marketing or business analytics experience
  • Advanced SQL and data visualization skills
  • Experience with Python and/or R for analysis
  • Expertise in attribution, incrementality measurement, A/B testing
  • Knowledge of Media Mix modeling, regression, statistical applications
  • Clear communication, data visualization, and presentation skills
  • Ability to work independently and influence decision-making
Good to have:
  • Experience in a fast-paced digital environment
  • Looker experience preferred
  • Experience with workflow automation
Perks:
  • Paid Time Off (PTO)
  • Tuition reimbursement
  • Wellness and employee support programs
  • 401K
  • Various life and insurance plans
  • Comprehensive health benefits package (medical, dental, vision)

Job Details

TelevisaUnivision is looking for a highly analytical and business-savvy Senior Analyst to join the Marketing Analytics team. In this role, you’ll deliver insights that guide customer acquisition, retention, and media optimization strategies. You’ll collaborate closely with Data, Product, MarTech, and cross-functional partners to deepen our understanding of the customer lifecycle and drive growth. Core functions of the role include exploratory data analysis, advanced reporting, data modeling, and visualization.

YOUR DAY-DAY: (aka Responsibilities)

  • Lead deep-dive analyses on marketing performance to assess effectiveness and long-term impact.
  • Drive testing and optimization of acquisition tactics across media channels—audience, campaign, messaging, and creative.
  • Develop and refine attribution models and incrementality frameworks to quantify marginal impact.
  • Build comprehensive views of user behavior by integrating data across multiple sources.
  • Provide regular performance reporting and strategic insights to marketing and business stakeholders.
  • Collaborate with Data and MarTech teams to enhance data pipelines, measurement capabilities, and reporting tools.
  • Translate complex analytics into clear, actionable recommendations via dashboards and executive-ready presentations.

YOU HAVE: (aka Qualifications) 

  • 5+ years of experience in marketing or business analytics, ideally within a fast-paced digital environment.
  • Advanced SQL and data visualization skills (Looker preferred).
  • Experience with Python and/or R for analysis and workflow automation.
  • Deep expertise in attribution, incrementality measurement, A/B testing.
  • Knowledge of Media Mix modeling, regression, and other statistical applications for Marketing.
  • Clear communicator with excellent data visualization and presentation skills.
  • Proven ability to work independently, synthesize insights, and influence decision-making.

The annual base salary range for this position is $73,000 to $109,000.

For positions based in New York City or Los Angeles, and for candidates residing in those jurisdictions, the base salary range is $82,000 to $109,000, in accordance with local pay transparency laws. Actual compensation will be based on a variety of factors, including geographic location, skills, experience, and internal equity.

TelevisaUnivision believes that happy, well-balanced employees are key to a thriving culture. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401K, and various life and insurance plans. Additionally, our comprehensive health benefits package features medical, dental, and vision coverage options.

#LI-ONSITE

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

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About The Company

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports andentertainmentverticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world.

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