Marketing Analyst

14 Hours ago • 3 Years +

About the job

SummaryBy Outscal

Marketing Analyst role requires 3+ years of analytical experience in B2C marketing, strong SQL skills, and proficiency in Tableau. Expertise in multi-touch attribution and data analysis is essential. Experience with GIT, Airflow, and Python libraries is a plus.
Growe welcomes those who are excited to:
  • Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;

  • Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;

  • Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;

  • Maintain data integrity from various sources, actively challenge and improve existing data flows;

  • Contribute to the enhancement of accuracy, reliability, and overall data quality;

  • Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;

  • Recommend innovative ideas for optimizing marketing performance and efficiency;

  • Lead automated reporting for timely and accurate information delivery.

We need your professional experience:
  • At least 3 years of analytical experience, preferably in B2C marketing analytics;

  • Understanding of multi-touch attribution mechanisms;

  • Advanced proficiency in SQL;

  • Proficiency in Tableau or similar tools;

  • Solid statistical knowledge and experience in using statistics to analyze complex data;

  • At least Intermediate level of English;

  • Familiarity with GIT and Airflow is a plus;

  • Experience with Python libraries is also a plus.

We appreciate if you have those personal features:
  • Capability to work self-sufficiently;

  • Attention to detail and strong work ethic;

  • Proactive and result-oriented mindset.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; 

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

About The Company

Colombia (On-Site)

Worldwide (Remote)

Colombia (On-Site)

Colombia (On-Site)

Colombia (On-Site)

Worldwide (Remote)

Colombia (On-Site)

Worldwide (Remote)

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