Senior Marketing Manager
Job Summary
Job Description
As a Senior Marketing Manager, you will be responsible for driving profitable growth in the Greater China Region by planning, organizing, and executing marketing strategies. You will collaborate with global teams, agency partners, and trade show producers, while also working closely with the Greater China Marketing team, regional Business Development team, and other marketing departments. Key responsibilities include identifying market needs, developing marketing KPIs, executing localized B2B marketing campaigns, managing marketing projects, planning and executing trade shows, managing external partners, generating content for lead acquisition, and contributing new ideas to marketing objectives. You will also execute digital marketing initiatives across various channels and lead localized teams for social media, PR, events, and outreach campaigns, leveraging expertise in digital payments and the gaming industry.
Must have:
- Strong data analysis and measurement skills
- Experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- 6+ years in tech/gaming marketing
- Fluent bilingual (English for corporate communication, Mandarin for local execution)
3 skills required
Job Details
As a Senior Marketing Manager, you will use your planning, organization and execution skills to help the company profitably grow in the Greater China Region.We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in the Greater China Region while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers.You will work with Greater China Marketing team(based in Mainland China, Hongkong, Taiwan), and work alongside the regional Business Development Team in GC, Experiential and the Digital, Creative and Product Marketing teams in a group effort to execute Xsolla the overall global marketing strategy. This role is based in Beijing, China.
RESPONSIBILITIES
- Identify the Greater China market needs to strengthen and increase Xsolla’s brand awareness while synergizing with local customs and methods
- Develop key areas of focus and KPI for marketing in the Greater China market
- Work within the global marketing organization to deliver, execute, and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Greater China.
- Help to create, manage, execute, measure, and report on marketing projects and initiatives across the responsible Commerce and Funding products, solutions, and services.
- Work with the events team to plan, secure, contract, execute, and deliver small, medium, digital, and offline trade shows taking place within your region.
- Help to manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings, and helping integrate products and solutions efficiently.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
- Work with the digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks, and other marketing campaign collateral and materials.
- Establish and lead localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored Outreach Campaigns.
- Leverage expertise in digital payments,the gaming industry, and developer ecosystems to design culturally resonant growth strategies.
REQUIREMENTS
- Strong data analysis and measurement skills
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- 6+ years in tech/gaming marketing
- Fluent bilingual (English for corporate communication, Mandarin for local execution).
ABOUT XSOLLA
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Xsolla is headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, and cities worldwide. Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
For additional information and to learn more, please visit xsolla.com
Longevity Opportunity Vision Enjoy the game.
For more vacancies: https://xsolla.com/careers/vacancies
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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