Marketing Manager, Korea

1 Week ago • 5 Years + • Marketing

Job Summary

Job Description

Insider is seeking a Marketing Manager for its Korea operations to drive growth and market presence. This role involves developing and executing the marketing strategy for Korea, collaborating with global and local teams, and sales. Responsibilities include leading demand generation, account-based marketing (ABM), events, customer marketing, web, content, and PR. The manager will also oversee event marketing programs, manage speaker recruitment, logistics, and create locally relevant marketing assets like case studies and whitepapers. A key part of the role is measuring program performance and lead quality in conjunction with the sales team. The ideal candidate will have 5+ years of B2B marketing experience, strong leadership skills, and a deep understanding of the digital landscape.
Must have:
  • Degree in Business, Marketing, or related field
  • 5+ years of B2B marketing experience, preferably in SaaS
  • Strong leadership and team management skills
  • Deep understanding of the digital landscape
  • Hands-on experience with marketing automation/CRM tools
  • Exceptional communication skills
  • Creative problem-solving with attention to detail
  • Proven event planning and execution expertise
  • Positive attitude
  • Fluent in Korean

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

We’re expanding our Global Marketing Team and looking for a Marketing Manager, Korea! If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime. Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground. Ready for the challenge? Read on.

Objectives of this Role
  • Develops and owns the marketing strategy and execution for Korea, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion.
  • Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR.
  • Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics.
  • Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
  • Works closely with sales to measure program performance and lead quality.


What we expect from you
  • Degree in Business, Marketing, or a related field.
  • 5+ years of experience in B2B marketing, ideally within a SaaS business.
  • Strong leadership skills with experience in building and managing teams.
  • Deep understanding of the digital landscape.
  • Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
  • Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials.
  • Creative problem-solving mindset with a sharp attention to detail.
  • Proven expertise in event planning and execution.
  • A positive, can-do attitude.
  • Fluent in Korean


Now, a little bit about us


Is this position made for you?


So let’s talk! We’re curious bugs and can’t wait to get to know you.



We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.


Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Similar Jobs

Sailpoint - Pricing Strategy Manager

Sailpoint

United States (On-Site)
2 Days ago
FICO - Platform Success-Partner

FICO

United States (Remote)
1 Week ago
Anthology  Inc  - Field Marketing Manager - Europe

Anthology Inc

Brno, South Moravian Region, Czechia (Hybrid)
3 Months ago
Simcorp - Value Stream Architect

Simcorp

Warsaw, Masovian Voivodeship, Poland (Hybrid)
2 Weeks ago
Globalization Partners - Sr Manager, Software Engineering ( AI Domain)

Globalization Partners

India (Remote)
1 Month ago
Windranger - Head of Marketing

Windranger

Apac, Northern Region, Uganda (Remote)
3 Months ago
AliveCor - Consumer Marketing Lead, Europe (fixed-term)

AliveCor

London, England, United Kingdom (On-Site)
1 Month ago
Avalanche Studios Group - Brand Marketing Director - The Hunter, Call of the Wild Franchise

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (Hybrid)
2 Months ago
Epic Games - Marketing Director

Epic Games

London, England, United Kingdom (On-Site)
2 Months ago
WebTech Corporation - Marketing Systems Analyst

WebTech Corporation

Barnsley, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Barracuda - Software QA Engineer (Security/Networking, Python, Automation Testing)

Barracuda

Bengaluru, Karnataka, India (On-Site)
6 Months ago
ElevenLabs - Senior Customer Success Manager - India

ElevenLabs

India (Remote)
3 Months ago
Jellyfish - Customer Success Manager, AI

Jellyfish

Baltimore, Maryland, United States (Hybrid)
1 Week ago
AccelData - Staff Product Designer

AccelData

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Thatgamecompany - Senior DevOps Engineer (LiveOps)

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
3 Months ago
Sailpoint - Senior Java Software Engineer

Sailpoint

Mexico City, Mexico (Remote)
2 Weeks ago
Highspot - Infrastructure Platform Software Engineer

Highspot

Hyderabad, Telangana, India (Hybrid)
6 Months ago
Rippling - Director, Sales Development

Rippling

San Francisco, California, United States (Hybrid)
2 Months ago
Rippling - Account Executive, IT Cloud

Rippling

Austin, Texas, United States (Hybrid)
4 Months ago
Canva - K-12 District Education Advocate - Strategic Sales

Canva

Austin, Texas, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Seoul, South Korea

5minlab - [5minlab] [딩컴 투게더] 레벨디자이너

5minlab

Seoul, South Korea (On-Site)
6 Months ago
Scanline VFX - Animation Supervisor

Scanline VFX

Seoul, South Korea (On-Site)
2 Years ago
Microsoft - Critical Environment Energy Marshall

Microsoft

Busan, Busan, South Korea (On-Site)
2 Months ago
Autodesk - Client Services Specialist

Autodesk

Seoul, South Korea (On-Site)
1 Month ago
Match Group - Senior Product Manager (Azar)

Match Group

Seoul, South Korea (Hybrid)
8 Months ago
Scanline VFX - I/O Coordinator

Scanline VFX

Seoul, South Korea (Hybrid)
4 Months ago
Krafton - Game Security Software Engineer

Krafton

Seoul, South Korea (On-Site)
3 Months ago
Match Group - Research

Match Group

Seoul, South Korea (Hybrid)
1 Week ago
Cadence - Sr Principal Product Engineer

Cadence

Seoul, South Korea (On-Site)
1 Month ago
Sabre India - Senior Sales & Account Management Specialist – Travel Agencies

Sabre India

Seoul, South Korea (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The E.W. Scripps Company - Trade Marketing Manager

The E.W. Scripps Company

Atlanta, Georgia, United States (Hybrid)
1 Month ago
Scopely - Lead Marketing Artist

Scopely

Barcelona, Catalonia, Spain (Hybrid)
5 Months ago
Roof Stacks - Senior Marketing Communication Specialist

Roof Stacks

Istanbul, İstanbul, Türkiye (Hybrid)
4 Weeks ago
Techland - Creative Marketing Director

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
Bally's Interactive - Senior Manager - Performance Marketing

Bally's Interactive

Toronto, Ontario, Canada (Hybrid)
6 Days ago
Dapper labs  - Growth Marketing Manager

Dapper labs

(Remote)
2 Months ago
Sony Pictures Entertainment - Coordinator, Growth & Performance Marketing

Sony Pictures Entertainment

Miami, Florida, United States (Hybrid)
1 Month ago
Salesforce - Manager, Marketing Cloud GTM Programs

Salesforce

Indianapolis, Indiana, United States (Hybrid)
1 Month ago
bytedance - Procurement Manager - Marketing, AMS

bytedance

San Jose, California, United States (On-Site)
2 Months ago
Socialpoint - Lead Marketing Artist

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Istanbul, İstanbul, Türkiye (Remote)

State Of São Paulo, Brazil (Hybrid)

Istanbul, İstanbul, Türkiye (On-Site)

Istanbul, İstanbul, Türkiye (Remote)

Istanbul, İstanbul, Türkiye (Remote)

Paris, Île-de-France, France (On-Site)

Paris, Île-de-France, France (Hybrid)

Istanbul, İstanbul, Türkiye (On-Site)

View All Jobs

Get notified when new jobs are added by USE Insider