Senior Growth Marketing Analyst

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Senior Growth Marketing Analyst

San Mateo, CA (Collab)/ Remote

We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs. A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys. They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices.

Responsibilities:

• Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels.
• Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale.
• Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies.
• Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs.
• CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas.
• Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.
• Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 5+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
• Extensive knowledge of media metrics and media calculations
• Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
• Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
• Familiarity with generative AI and prompt engineering
• Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights and leading team members on standard methodologies.
• Track record of data project management, thought leadership, and self-direction
• Ability to work independently and in a team environment, leading multiple priorities.
• Passionate about gaming and video game culture

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.