Senior Manager - Marketing Analytics

Why Nasdaq

When you work at Nasdaq, you’re working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we’re all valued for our unique perspective.

Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.

Here, we’re committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.

We Offer

This is a permanent full-time role based in Bonifacio Global City, Taguig following a hybrid work model setup (at least 2 in office days per week).

You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.

In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.

What You Will Do

We’re looking for a strategic, AI-forward Senior Manager of Marketing Analytics to lead data-driven decision-making across our Capital Access Platforms marketing organization. This role will be pivotal in interpreting complex data, building dashboards for multiple partner levels, and delivering insights that shape marketing strategy and execution.

We’re especially looking for someone who can architect and design toward clear business outcomes and who understands how automation and data integration play a critical role in achieving them.

Data Strategy & Interpretation

• Develop and implement analytics frameworks to evaluate campaign performance, customer behavior, and return on investment.

• Translate complex datasets into actionable insights for marketing, sales, and executive teams.

• Ensure that all analytics initiatives are designed with a clear end-goal in mind, aligning with business outcomes.

Dashboard Development & Reporting

• Design and maintain dashboards tailored to different collaborators’ needs from tactical campaign metrics to executive-level goals.

• Ensure data integrity, consistency, and accessibility across platforms.

• Build reporting systems that are scalable and automated wherever possible.

• Be the custodian and implement shared reporting frameworks — responsible for standardization of stakeholder-facing reporting, quarterly reviews, customized, and other performance reporting.

Strategic Decision Support

• Provide data-backed recommendations on budget allocation, audience segmentation, and campaign optimization.

• Partner with marketing leadership to identify growth opportunities and improve channel performance.

• Drive a culture of proactive insight generation, not just reactive reporting.

Marketing Technology & Integration

• Leverage platforms such as Salesforce, Marketo, Pardot, and Google Analytics to unify data sources and enhance reporting capabilities.

• Collaborate with marketing operations and IT to ensure seamless integration and data flow across systems.

• Find opportunities to automate data feeds and reduce manual reporting overhead.

• Own marketing tagging structure and other attribution models that connect pipeline impacts of marketing campaign efforts to business outcomes.

AI-Forward Analytics

• Champion the use of AI and machine learning to enhance predictive modeling, customer segmentation, and marketing automation.

• Stay current on emerging AI tools and trends to continuously evolve our analytics capabilities.

• Lead the team in applying AI to design smarter, more efficient marketing systems.

• Apply predictive analytics models to forecast trends, recommend tactics, and optimize journey orchestration.

Cross-Functional Collaboration

• Work closely with digital marketing, product marketing, sales, and finance to align on goals and reporting standards.

• Act as the analytics lead for marketing technology initiatives and data governance.

• Ensure that analytics solutions are designed with cross-functional usability and automation in mind.

What We Expect

• Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.

• 7+ years of experience in marketing analytics, with at least 3 years in a leadership role.

• Hands-on experience with Salesforce, Marketo, Pardot, Google Analytics, Tableau, Power BI, and SQL.

• Strong understanding of digital marketing channels (SEO, SEM, paid social, email, etc.).

• Excellent communication skills with the ability to present data to non-technical audiences.

What Would Be Helpful

• Experience in B2B SaaS or financial services marketing.

• Familiarity with ABM strategies and tools like 6sense or Zoominfo.

• Passion for storytelling through data and a proactive approach to problem-solving.

• Demonstrated interest in AI-driven marketing innovation.

• Proven ability to design analytics systems that are outcome-focused and automation-enabled.

• Amenable to working Night Shift throughout the work week and at least twice per week in the Nasdaq office at Bonifacio Global City, Taguig

Does It Sound Like You?

Please follow through by clicking the “Apply” link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified!

Come As You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.