Marketing Analytics Manager
Job Summary
Job Description
Lead marketing analytics efforts as the Marketing Analytics Manager, defining data strategy to scale performance and drive sustainable growth. Collaborate with the Head of Marketing and cross-functional teams to optimize campaign effectiveness, customer acquisition, and engagement. You will be accountable for marketing budget ownership and P&L performance, monitoring and analyzing campaign performance across digital and offline channels, and identifying cost-saving opportunities. Design and maintain dashboards to track key marketing OKRs and KPIs, ensuring alignment with business objectives and evaluating user behavior to enhance performance and customer engagement.
Must have:
- Accountable for marketing budget ownership and P&L performance
- Monitor and analyze campaign performance across channels
- Design and maintain dashboards and reporting tools
- Identify cost-saving opportunities
- Evaluate user behavior and campaign effectiveness
- Partner closely with product, business, and data teams
- Maintain high standards of data accuracy
- Proficiency in SQL, Python, R, Tableau, or Google Data Studio
- Strong statistical and predictive modeling skills
- Ability to translate complex data into actionable insights
- Ability to work cross-functionally
- Strong problem-solving and critical thinking skills
- Comfortable working in a fast-paced environment
Good to have:
- Bachelor's or Master's degree in Data Science, Statistics, Business Analytics, Marketing, or a related field
- Experience in tech, e-commerce, or FMCG
- Experience with A/B testing, forecasting, and attribution analysis
- Strong business acumen
15 skills required
Job Details
About The Role:
Gear up and take the lead as our Marketing Analytics Manager! In this role, you’ll define and drive data strategy across our marketing efforts, playing a key role in scaling performance and ensuring marketing investments deliver sustainable growth. Working closely with the Head of Marketing and cross-functional teams—including Business, Product, Operations, and across Gojek Marketing—you will lead strategic initiatives and experiments to optimize campaign effectiveness, customer acquisition, and engagement. Your sharp analytical mindset and data-driven approach will ensure our marketing strategies keep pace with business goals and market dynamics.
What You Will Do
- Accountable for marketing budget ownership and P&L performance across full funnel
- Monitor and analyze campaign performance across digital and offline channels, uncovering actionable insights and trends to guide strategic decisions.
- Monitor and analyze campaign performance across digital and offline channels, uncovering actionable insights and trends to guide strategic decisions.
- Design and maintain dashboards and reporting tools that track key marketing OKRs and KPIs, ensuring alignment with business objectives.
- Identify cost-saving opportunities – Provide insights on reducing marketing costs while maximizing the marketing performance
- Evaluate user behavior and campaign effectiveness to deliver strategic recommendations that enhance performance and customer engagement.
- Partner closely with product, business, and Gojek’s data teams to ensure marketing analytics is deeply integrated with company-wide goals.
- Maintain high standards of data accuracy across marketing platforms, and ensure adherence to data privacy regulations and industry best practices.
What This Role Needs
- Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, Marketing, or a related field.
- 5+ years of experience in analytics, marketing intelligence, or data-driven decision-making roles, preferably in tech, e-commerce, or FMCG.
- Proficiency in analytics and visualization tools such as SQL, Python, R, Tableau, or Google Data Studio, with strong skills in statistical modeling, A/B testing, forecasting, and attribution analysis.
- Strong statistical and predictive modeling skills, including experience with A/B testing, forecasting, and attribution analysis.
- Proven ability to translate complex data into actionable insights and communicate findings effectively to both technical and non-technical stakeholders.
- Ability to work cross-functionally with marketing, product, and business teams to align data-driven strategies with company objectives.
- Strong problem-solving and critical thinking skills, with a proactive approach to improving analytics capabilities.
- Comfortable working in a fast-paced environment, with the ability to manage multiple priorities and drive data-driven decision-making.
- Strong business acumen and critical thinking, with the ability to thrive in a fast-paced environment, prioritize effectively, and drive continuous improvement in analytics capabilities.
About The Team:
At the Quick Commerce product group, we're revolutionizing how people get their daily staples with our lightning-fast, on-demand delivery service. GoMart, our flagship B2C online grocery platform, has skyrocketed to the top, leading the quick commerce market and delivering convenience items to delighted consumers in over 100 cities across Indonesia. Our mission is to empower merchant and brand partners nationwide, helping them thrive while ensuring our customers receive their daily essentials swiftly and reliably.
Join us on this thrilling journey to shape the future of the independent movement for everyone and everything. We're a diverse team that values curiosity, a passion for technology, and a collaborative spirit. If you're driven by innovation and excited about solving real-world problems with cutting-edge technology, we invite you to join our team. Let's create the future together!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-ONSITE
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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