Business Lead, Platform & Gamification

About the Role

As the Business Lead – Platform & Gamification, you’ll drive the strategy, growth, and continuous improvement of GoPay’s engagement platforms — including discovery, discounting and promotions, gamification systems, and communication channels. You’ll collaborate with Product, Engineering, Marketing, Brand, and Payments teams to deliver scalable solutions that enhance user engagement and retention across the GoPay ecosystem.

This role suits someone with a background in consulting, business strategy, or platform management — combining strong problem-solving, data-driven thinking, and the ability to translate user insights into impactful strategies.

What You Will Do

• Develop and implement a data- and insights-driven strategy that aligns GoPay’s engagement platforms with the company’s broader business objectives.
• Own and define the strategy for building, enhancing, and scaling engagement platforms — spanning promotion discovery, discounting tools, gamification, in-app and out-of-app communication, and engagement mini-apps.
• Partner with Product, Business, and Marketing teams to identify and activate new engagement levers that drive user interaction more effectively and efficiently.
• Oversee the execution of product and business initiatives related to engagement platform enhancements.
• Collaborate with Product and Engineering to prioritize initiatives, manage roadmap deliverables, and ensure timely, high-quality implementation of tooling improvements.
• Develop clear and structured business requirement documents (BRDs) to ensure alignment across technical and non-technical stakeholders.
• Continuously analyze market trends, user behaviors, and competitive dynamics to identify emerging opportunities and maintain a forward-looking engagement strategy.

What You Will Need

• Bachelor’s or Master’s degree in Information Systems, Management, or related field.
• 5–7 years of experience in business, product, or platform management — preferably within the technology, fintech, or financial services industry.
• Proven experience working with cross-functional teams (e.g., Product, Marketing, Engineering, Operations, and Business).
• Demonstrated ability to translate complex and ambiguous problems into structured solutions and executable plans.
• Strong analytical and quantitative mindset — skilled at using data to inform strategy, measure success, and guide decision-making.
• Technical fluency with a solid understanding of platform capabilities, APIs, and data systems to effectively collaborate with product and engineering teams.
• Passion for building high-quality user experiences and delivering product excellence.
• Strong communication and stakeholder management skills, with the ability to convey insights, priorities, and recommendations clearly to senior leadership.
• Familiarity with agile product development practices and a proactive, execution-focused approach to managing platform initiatives.

About the Team

The GoPay team is a collaborative and innovative group focused on improving financial experiences for millions of users. We bring together people from diverse backgrounds who are passionate about technology and impact. Here, curiosity and teamwork drive us to solve real problems and make financial services more accessible for everyone.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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