Marketing Science Senior Analyst

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, creative optimization, creative and/or media reporting, data visualization, testing and evaluation, or data integration. You have experience using data analytics to recommend solutions to improve Digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy-to-understand stories. 

You will: 

• Provide actionable insights by deeply understanding the client’s business and industry. 
• Design, build, and automate analyses, reports, dashboards, and other deliverables. 
• Lead the ideation, development, and execution of measurement strategies and frameworks. 
• Gather data through various third-party platforms and ensure compliance with data governance protocols. 
• Provide work direction to associate analysts and analysts. 
• Occasionally contribute analytics content for pitch materials and requests for proposals. 
• Provide thought leadership for creative optimization 
• Collaborate with the strategy team on audience recommendations tied to dynamic creative optimization executions 
• Conduct A/B tests and other experiments to identify opportunities for improvement

You have: 

• Advanced English level (B2+)
• 3+ years of experience in digital analytics, with a proven track record of unraveling data mysteries and driving actionable insights. 
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, and demonstrated experience presenting to internal or external stakeholders. 
• Expertise with at least two: dynamic creative optimization platforms, innovative/media optimization, automated data ingestion + reporting, testing and personalization, data visualization, and digital media platforms/ecosystem. 
• Experience with one or more visualization platforms (e.g.: Tableau, Domo, PowerBI, etc.). 
• An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives and experience using the data to make recommendations.  
• Digital Media/Marketing: 
• Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.). 
• An understanding of the most appropriate Digital Marketing channels based on business objectives and experience using data analytics to make recommendations and demonstrate the value of analytics. 
• An understanding of the media landscape, media planning, and each channel's role. 
• An understanding of traditional advertising and how it is planned and executed. 
• Experience with Market Research techniques and how they can be leveraged to support Digital Marketing initiatives.  
• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, and information management. M.S. degree preferred. 
• Experience in digital advertising with specific focus in dynamic creative optimization (DCO) and creative automation technologies
• Demonstrated experience at a digital media agency, preferably with client-facing responsibilities
• Proven track record implementing, managing, and analyzing DCO campaigns across channels/platforms
• Proficiency in at least one major DCO platforms such as Google Studio, Flashtalking, Sizmek, Celtra or similar
• Hands on experience with both rules-based DCO and machine learning optimization approaches
• Ability to design and analyze creative test sprints, A/B tests and multivariate tests
• Working knowledge of major DSPs (DV360, The Trade Desk, Amazon, etc) and how they integrate with DCO solutions
• Experience with ad serving platforms
• Understanding of programmatic media buying and how creative optimization fits into media strategy

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• End of year closure days (not deducted form vacation balance)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.