Senior Marketing Specialist
Job Summary
Job Description
- Performance Marketing
- Analytical Abilities
- Mobile Gaming
- Data Analysis
- A/B Testing
- User Acquisition
- Marketing Campaigns
- Creative Skills
- Fast-paced Environment
- Collaborative Team
5 skills required
Job Details
Here’s what you’ll do
- Focus on innovation and testing to discover new strategies for our marketing campaigns
- Manage and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks
- Define the right key performance metrics and monitor them closely to optimize marketing campaigns for better results
- Continuously conduct A/B tests and deliver new approaches based on the results
- Identify key growth opportunities by analyzing user data, market trends, and competitor insights and make data-driven decisions to maximize the performance of our marketing campaigns
- Initiate and maintain relationships with external partners and vendors
- Team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills
Desired skills and experiences
- 2+ years of Performance Marketing experience
- Proven analytical abilities, with experience working with data sets
- Passion for mobile gaming and an understanding of the gaming culture
- Excellent communication and interpersonal skills
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About The Company
More than a decade ago we set out with a dream: To have millions of people playing our games all over the globe. We launched our casual puzzle game titles Toy Blast in 2015 and Toon Blast in 2017. Both games disrupted the casual puzzle game genre and rapidly became the most loved products of their type globally. With more than 400 million players, our dream keeps getting bigger. We’re going above and beyond, ever-improving our games and reaching more and more people.
Our goal at Peak is to gather people with high capabilities, strong values, and a will to shape Peak’s story. We always place progress, learning, and becoming a better team at the heart of our decision making. The Peak team has already touched the lives of countless millions of people around the world. Just imagine what we can do with you aboard.
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