Senior Marketing Specialist
Job Summary
Job Description
As a Senior Marketing Specialist, you'll drive user acquisition by managing campaigns, analyzing data, and testing new strategies. Passion for mobile gaming, strong analytical skills, and experience with performance marketing are essential. You'll collaborate with the team to scale our games globally.
Must have:
- Performance Marketing
- Analytical Abilities
- Mobile Gaming
- Data Analysis
Good to have:
- A/B Testing
- User Acquisition
- Marketing Campaigns
- Creative Skills
Perks:
- Fast-paced Environment
- Collaborative Team
4 skills required
Job Details
At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.
We are seeking a highly motivated and analytical Senior Marketing Specialist to join our dynamic team at Peak. As a Senior Marketing Specialist, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity. If you're passionate about mobile gaming and enjoy working in a collaborative, fast-paced environment, you might be the person we are looking for!
Here’s what you’ll do
- Focus on innovation and testing to discover new strategies for our marketing campaigns
- Manage and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks
- Define the right key performance metrics and monitor them closely to optimize marketing campaigns for better results
- Continuously conduct A/B tests and deliver new approaches based on the results
- Identify key growth opportunities by analyzing user data, market trends, and competitor insights and make data-driven decisions to maximize the performance of our marketing campaigns
- Initiate and maintain relationships with external partners and vendors
- Team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills
Desired skills and experiences
- 2+ years of Performance Marketing experience
- Proven analytical abilities, with experience working with data sets
- Passion for mobile gaming and an understanding of the gaming culture
- Excellent communication and interpersonal skills
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