Marketing Manager

5 Months ago • All levels

Marketing

Job Description

The Marketing Manager will be responsible for setting up the marketing strategy for customer relations and product campaigns, aligning with company goals and policies. This includes measuring and reporting on the performance of all digital marketing campaigns, and assessing them against goals using ROI and KPIs. They will also design, build, and maintain the company's social media presence, brainstorm new growth strategies, and utilize strong analytical abilities to evaluate end-to-end customer experience. Collaboration with agencies and vendor partners is also required, along with evaluating emerging technologies and providing thought leadership.

Good To Have:

Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
Experience with A/B testing and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns

Must Have:

BS/MS degree in marketing or a related field
Fluent in English (Chinese, Japanese or European languages is a plus)
Proven working experience in digital marketing
Strong knowledge in User Acquisition
Experience in optimizing user landing and user funnels
Strong analytical skills and data-driven thinking

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Set up the marketing strategy for customer relation and product campaign following company goal and policy
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Design, build and maintain our social media presence
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· Age 25 – 35 years

· BS/MS degree in marketing or a related field

· Fluent in English (Chinese, Japanese or European languages is plus)

· Proven working experience in digital marketing

· Strong knowledge in User Acquisition

· Demonstrable experience with marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing user landing and user funnels

· Experience with A/B testing and multivariate experiments

· Experience in setting up and optimizing Google Adwords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus