Senior Marketing Specialist

1 Month ago • 3 Years + • Marketing • Campaign Management

Job Summary

Job Description

This Senior Marketing Specialist role focuses on developing and executing integrated marketing communications (IMC) plans and campaigns for a football and gaming company. Responsibilities include crafting marketing targets, managing campaign elements (content creation, social media, video production, influencer collaborations), analyzing campaign performance (KPIs), and optimizing strategies. The ideal candidate will have at least 3 years of experience in end-to-end digital marketing project management, a strong analytical mindset, excellent communication skills, and a passion for football and gaming. Fluency in English is required. The role involves collaboration with product, community, and KOL teams to acquire new users, retain existing ones, and boost event performance.
Must have:
  • 3+ years in end-to-end digital marketing project management
  • Experience in social media marketing (Facebook, Youtube, Tiktok, Discord)
  • Strong analytical and problem-solving skills
  • Excellent communication skills
  • Passion for football and gaming
  • Fluent in English
Perks:
  • Impactful & Challenging Work
  • Opportunities for Growth
  • Vibrant Culture
  • Autonomy
  • Competitive Package
  • Modern facilities, office perks, and medical benefits

Job Details

Job Description

Opportunity Brief

 

Marketing Planning & Execution:

 

- Ignite creative brainstorming sessions to craft and propose targets, develop and implement IMC plans and campaigns, including the IMC component of campaign launching in alignment with key business priorities, brand & customer needs, and work with product team, KOLs, Community team to drive publishing goals such as acquiring new users, retaining current ones, re-engaging churned users, and boosting event performance.

- Manage and execute the elements of the optimal IMC mix including content marketing (develop and refine captivating content, optimize & report on: website, copywriting, art direction, video production (3D, MV, short film, web material, iTVC, influencers activities). Leveraging contents in tailored ways to specific channels and campaigns, in collaboration with partners like production houses, agencies, photographers, and key opinion leaders (KOLs).

 

Performance Management:

 

- Responsible for product and campaign awareness, users reach & engagement metrics on social media platforms, managing all brand’s media channels.

- Produce insightful periodic and post-campaign reports to measure key performance indicators (KPIs) and highlight areas for improvement.

- Conduct in-depth analysis and evaluation of the effectiveness of various campaigns and channels to continuously optimize marketing strategies.

Job Requirements

- Experience: Minimum 3 years in end-to-end Marketing project management with extensive experience in digital campaign marketing. It is a plus point if the candidate is fluent with mechanism of main social platforms such as Facebook, Youtube, Tiktok, Discord, etc.

- Qualifications: Bachelor's degree or equivalent practical experience, coupled with a portfolio showcasing your past projects.

- Passion: A deep love for Football & Gaming is a must

- Skills: Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills. 

- Language: Fluent in English.

 

What We Offer

  • Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
  • Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
  • Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
  • Autonomy: Take charge of your projects and make your mark on the gaming industry.
  • Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.

 

*APPLICATION FORM GUIDANCE:

 

Please help to submit your job application with the documents includes:

1. Your CV

2. Your Portfolio:

+ You can view a sample here: https://www.vnmedias.net/portfolio

+ It's not necessary to be a website, you can simply make a word/a doc/an excel/a pdf/a PPT/a showreel...

+ We are expecting to know about your significant projects, your roles and impacts in those projects along with those projects' results in this Portfolio

3. Your Gaming Resume (You can download the template in the link: https://shorturl.at/aH1os , fill in and upload together with your CV and portfolio): 

 

Ready to level up your career? Join us and let's conquer the championship together!

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