Influencer Manager

Garena

Job Summary

As an Influencer Manager, you will handle marketing initiatives for our game, in which one of the focus will be on our influencers/KOL, which includes executing and reviewing the current plan, generating new ideas and marketing plan, and creating reports for the executed campaigns.

Must Have

  • Create and execute marketing strategy for game publishing across various channels.
  • Manage budgets and campaigns for strong ROI and efficient Customer Acquisition Cost.
  • Ensure successful planning, execution, and optimization of traffic KPIs via KOL channels.
  • Evaluate and recommend marketing and partnership plans, identifying opportunities.
  • Collaborate with designers and video editors for creative marketing content.

Good to Have

  • Passion for games
  • Knowledge of the gaming industry

Job Description

Job Description

  • Create and execute a strong marketing strategy & execution plan for our game publishing in various marketing channels, not only through influencers/KOLs, but also having a good understanding of execution through social media, community, performance marketing, and offline events
  • Managing budgets and campaigns across all marketing channels to drive strong return on investment and efficient Customer Acquisition Cost
  • Ensuring successful planning, execution, and optimization for key traffic KPIs through KOL channels
  • Evaluate and recommend marketing and partnership plans by identifying a potential opportunity, and execute on the approved plans
  • Working closely with designers and video editors to produce creative contents for any marketing use

Job Requirements

  • Minimum a Master's degree from a reputable university
  • At least 2-3 years of working experience in creating end to end marketing plans and executing marketing campaigns
  • Strong critical thinking and problem solving skills to plan an excellent marketing campaign that has a great impact on the users
  • Driven and passionate individuals to drive the marketing initiatives and achieve the goals with minimum supervision
  • High creativity and ability to think outside the box
  • A team player with strong interpersonal skills
  • Excellent writing and communication skills in Arabic, French, and English
  • Passionate about games with a good knowledge of the gaming industry will be a plus

4 Skills Required For This Role

Communication Problem Solving Team Player Game Texts

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