Influencer Partnerships Specialist

The Influencer Partnerships Specialist is a key member of Awin’s Influencer Partnerships team, managing daily relationships between influencers and brands. This role focuses on executing and optimizing always-on influencer programs and short-term campaigns, ensuring creators are onboarded, supported, and equipped to deliver high-performing content. The specialist will streamline communication, track performance, troubleshoot issues, and drive program success, strengthening Awin Group’s influencer offering in the US.

Must Have

• Manage daily communication with influencers, ensuring they have instructions, assets, deadlines, and support.
• Serve as a client-facing partner, presenting performance updates, insights, and recommendations.
• Support brand teams with strategic insights on performance trends, creator behavior, and optimization opportunities.
• Run, analyze, and scrub affiliate data for accuracy across tracking, commissions, deliverables, and revenue attribution.
• Monitor tracking links and payment eligibility, escalating discrepancies to internal teams.
• Oversee influencer onboarding and activation, including link setup, code distribution, and compliance.
• Track performance across creator portfolios, identifying trends, issues, and improvement opportunities.
• Respond promptly to influencers via email, support tickets, or other channels to resolve questions and issues.
• Compile, QA, and deliver performance reports, ensuring data accuracy and insight clarity.
• Coordinate program logistics, including content deadlines, link verification, and managing gifting.
• Act as a liaison between creators and brand stakeholders for aligned communication and timely resolution.
• Maintain thorough documentation, including creator statuses, activation progress, and program notes.
• Contribute to internal and external materials such as case studies, creator guides, and pitch decks.
• Collaborate cross-functionally with internal Awin teams (account management, operations, data science, product).
• 2-4 years of account management experience within the influencer marketing industry.
• Strong understanding of creator workflows, campaign execution, and brand communication.
• Hands-on experience using SaaS platforms like CreatorIQ, Aspire, Grin, Tagger, or similar.
• Proficiency with project management and analytics tools such as Asana, Tableau, Salesforce, SimilarWeb, or Power BI.
• Strong working knowledge of Excel/Google Sheets for data analysis, reporting, and tracking.
• Strong knowledge of influencer marketing industries.
• Excellent written and verbal communication skills.
• Ability to work collaboratively and independently.
• Ability to be flexible and handle multiple projects simultaneously in a fast-paced environment.
• Fast learner with strong team orientation and positive attitude.
• Proficiency with MS Office suite, specifically MS Excel.
• Willingness to learn new technology systems.

Good to Have

• Experience with affiliate marketing (minimum 1 year is ideal but not required), including understanding of tracking links, commissions, and performance-driven creator programs.

Perks & Benefits

• Flexible four-day Flexi-Week at full pay with no reduction to annual holiday allowance
• Competitive personal time off and sick days
• Variety of paid special leaves
• Various maternity/paternity leave for expecting parents
• International culture and flexibility through Flexi-Office and hybrid/remote work possibilities
• Support and access to various initiatives and sports offers for mental and physical well-being
• Life assurance
• Short-term and long-term disability
• Comprehensive health (CareFirst BlueCross BlueShield of Maryland), dental, and vision premiums (100% covered for employee, 50% for spouses) with eligibility on the first of the month after hire date
• 401(k) plan with a competitive company match
• Awin Academy for professional and personal development
• Peer-to-peer voucher program for colleague appreciation

Purpose of position

The Influencer Partnerships Specialist is a key member of Awin’s Influencer Partnerships team, dedicated to managing the day-to-day relationships between influencers and the brands we support. This role focuses on executing and optimizing always-on influencer programs as well as short-term campaign activations, ensuring that creators are properly onboarded, supported, and equipped to deliver high-performing content.

The Specialist will work closely with the broader US team to streamline communication between creators and brands, track campaign performance, troubleshoot issues, and help drive the overall success of each program. This position is ideal for someone who is highly organized, detail-oriented, and excited about supporting creators and clients in a fast-paced environment.

This is a high-impact opportunity to strengthen Group’s influencer offering in the US and contribute meaningfully to the success of multiple brand programs.

Key Responsibilities

• Manage daily communication with influencers, ensuring they have the instructions, assets, deadlines, and support needed for both always-on programs and short-term campaigns.
• Serve as a client-facing partner, presenting performance updates, key insights, and recommendations during check-ins, reporting calls, and campaign reviews.
• Support brand teams with strategic insights, offering clear explanations of performance trends, creator behavior, and opportunities to optimize upcoming activations.
• Run, analyze, and scrub affiliate data to ensure accuracy across tracking, commissions, deliverables, and revenue attribution.
• Monitor tracking links and payment eligibility, ensuring influencers are correctly attributed for their performance and escalating discrepancies to the appropriate internal teams.
• Oversee influencer onboarding and activation, including tracking link setup, code distribution, deliverable alignment, and compliance with brand guidelines.
• Track performance across creator portfolios, identifying trends, potential issues, and opportunities for improvement, and sharing actionable insights with both internal teams and clients.
• Respond promptly to influencers via email, support tickets, or other channels to resolve questions and troubleshooting issues.
• Compile, QA, and deliver performance reports, ensuring accuracy of data and clarity of insight.
• Coordinate program logistics, including content deadlines, tracking link verification, revising deliverables, managing gifting, and ensuring creators meet all program requirements.
• Act as a liaison between creators and brand stakeholders, ensuring aligned communication, smooth collaboration, and timely resolution of outstanding items.
• Maintain thorough documentation, including creator statuses, activation progress, link tracking, and program notes.
• Contribute to internal and external materials, such as case studies, creator guides, pitch decks, and curated influencer lists.
• Collaborate cross-functionally with internal teams (account management, operations, data science, and product) to ensure seamless execution of influencer initiatives.

Experience

• 2–4 years of account management experience within the influencer marketing industry, with a strong understanding of creator workflows, campaign execution, and brand communication.
• Experience with affiliate marketing (minimum 1 year is ideal but not required) including understanding of tracking links, commissions, and performance-driven creator programs.
• Hands-on experience using SaaS platforms, such as CreatorIQ, Aspire, Grin, Tagger, or similar influencer/creator management tools.
• Proficiency with project management and analytics tools, such as Asana, Tableau, Salesforce, SimilarWeb, or Power BI.
• Strong working knowledge of Excel/Google Sheets for data analysis, reporting, and campaign performance tracking.

Skills & Expertise

To be successful you will need to meet the below requirements:

• Strong knowledge of influencer marketing industries
• Excellent written and verbal communication skills
• Ability to work collaboratively and independently
• Ability to be flexible and handle multiple projects simultaneously in a fast-paced environment
• Fast learner with strong team orientation and positive attitude
• Proficiency with MS Office suit, specifically MS Excel and willingness to learn new technology systems

Our Offer

• Flexi-Week and Work-Life Balance: We prioritize your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. Competitive personal time off as well as sick days. We also offer a variety of different paid special leaves as well as various maternity/paternity for expecting parents.
• Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across regions
• Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being. We provide you with a life assurance, short-term and long-term disability. We offer comprehensive premiums for health (CareFirst BlueCross BlueShield of Maryland), dental, and vision which are 100% covered for the employee and 50% for spouses with eligibility on the first of the month after hire date.
• Welfare: Furthermore, ensures your income later in life is guaranteed by giving you the opportunity to start saving for retirement by offering a 401 (k) plan with a competitive company match.
• Development: We’ve built our extensive training suite Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
• Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program

Compensation Range: $60,000-70,000 USD

Established in 2000, is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.

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