Influencer Marketing Specialist

Join Razer to revolutionize gaming as an Influencer Marketing Specialist. You'll manage influencer relationships, negotiate contracts, lead product seeding, and support the Content Creator Program. This role involves coordinating marketing efforts, developing engaging content across social media, and acting as a community ambassador. You'll also analyze campaign metrics to optimize future strategies, ensuring objectives and budget are met. This is a full-time position in Singapore, requiring 3-4 years of influencer marketing experience and a passion for gaming.

Must Have

• Manage communications and relationships with potential partners and influencers.
• Negotiate and maintain influencer partnership contracts, manage deliverables and payments.
• Manage influencer outreach and lead product seeding initiatives.
• Support and develop the Content Creator Program.
• Coordinate with internal and external teams for marketing efforts.
• Plan and develop regional and global engaging content across multiple social media channels.
• Act as a Razer community ambassador at events and/or tradeshows.
• Coordinate the setup for production of influencer content.
• Analyze metrics from influencer media campaigns to optimize future campaigns.
• Ensure that influencer campaigns and results meet objectives and budget.
• Bachelor’s degree in Communications, Marketing, Digital Media or PR or equivalent work experience.
• 3-4 years’ experience in influencer marketing and talent management.
• 2+ years of business development and partnerships experience.
• Great communication and influence skills, as well as experience in negotiating contracts.
• Understanding of social media best practices, online marketing, and engagement techniques.
• Experience in the use of social media management and analytical tools/software and editorial content calendaring.
• Ability to work in a fast-paced environment, focusing on generating business results.
• Ability to work with global teams across multiple cultures.
• Ability to work under pressure and manage multiple activities at the same time.
• Gamer and gaming knowledge is required.
• Comfortable presenting on camera and in front of live audiences.

Perks & Benefits

• Opportunity to make an impact globally
• Work across a global team located across 5 continents
• Gamer-centric #LifeAtRazer experience
• Accelerated growth, both personally and professionally
• Certified a Great Place to Work® in both the United States and Singapore
• Recognized as a Singapore Top Employer

Job Responsibilities :

• Manage communications and relationships between potential partners (scouted talent) and influencers with management teams to create opportunities for brand building, social growth and fan engagement
• Negotiate and maintain influencer partnership contracts and manage deliverables and payments
• Manage influencer outreach and lead product seeding initiatives
• Support and develop the Content Creator Program, which includes onboarding of participants and creating of marketing activities for the program
• Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts
• Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage
• Be the Razer community ambassador that engages with fans at events and/or tradeshows
• Coordinate the setup for production of influencer content (studio, office, and/or events)
• Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement
• Ensure that influencer campaigns and results meet objectives and budget
• Other duties as assigned

Pre-Requisites :

• Bachelor’s degree in Communications, Marketing, Digital Media or PR or equivalent work experience
• 3-4 years’ experience in influencer marketing and talent management
• 2+ years of business development and partnerships experience
• Great communication and influence skills, as well as experience in negotiating contracts
• Understanding of social media best practices, online marketing, and engagement techniques
• Experience in the use of social media management and analytical tools/software and editorial content calendaring
• Ability to work in a fast-paced environment, focusing on generating business results
• Ability to work with global teams across multiple cultures
• Ability to work under pressure and manage multiple activities at the same time
• Gamer and gaming knowledge is required
• Comfortable presenting on camera and in front of live audiences