Game Influencer Specialist

Level Infinite, Tencent's global gaming brand, seeks a Game Influencer Specialist for North American markets. This role involves developing comprehensive KOL strategies, planning promotional campaigns with influencers and MCNs, and building the gaming KOL ecosystem. The specialist will collaborate with HQ and partners to expand content distribution and discover new promotional methods, driving product growth and engagement for Tencent Games' popular titles like Honor of Kings and PUBG MOBILE.

Must Have

• Responsible for influencer promotion and content marketing for game products in North America markets.
• Analyze target market users' content demands to develop comprehensive KOL strategies, plans, and content operation schemes.
• Leverage influencer, MCN, and mainstream platform channel resources to plan promotional campaigns, ensuring alignment with activity and project objectives, ultimately driving product growth and engagement.
• Explore and build the gaming KOL ecosystem in North America, continuously identify high-potential KOLs for focused cultivation, and iteratively optimize based on multi-project experience.
• Collaborate closely with HQ team, partner teams and channel partners to expand content distribution channels and discover emerging promotional methods.
• 5+ years of work experience with extensive gaming expertise.
• Sharp instincts for gaming and entertainment trends, adept at identifying innovative formats and trending content topics.
• Strong operational awareness, logical thinking, and data analysis skills.
• Familiarity with overseas influencer development models, content formats, and platforms.
• Ability to independently develop and execute promotional strategies.
• Strong resilience under pressure and self-motivation.
• Exceptional work ethic and teamwork spirit.

Good to Have

• Experience in influencer marketing, video production, live streaming, or fan-created content.
• North American influencer management experience.
• Proficiency with platform mechanics and recommendation algorithms on YouTube, Twitch, Instagram, Facebook, Twitter, TikTok, etc.
• Experience in leading teams.

Perks & Benefits

• Eligible for a sign on payment
• Eligible for a relocation package
• Eligible for restricted stock units
• Medical benefits
• Dental benefits
• Vision benefits
• Life and disability benefits
• Participation in the Company’s 401(k) plan
• Up to 15 to 25 days of vacation per year
• Up to 13 days of holidays throughout the calendar year
• Up to 10 days of paid sick leave per year

About the Hiring Team

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Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

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Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Job Responsibilities:

1\. Responsible for influencer promotion and content marketing for game products in North America markets. Analyze target market users' content demands to develop comprehensive KOL strategies, plans, and content operation schemes;

2\. Leverage influencer, MCN, and mainstream platform channel resources to plan promotional campaigns, ensuring alignment with activity and project objectives, ultimately driving product growth and engagement;

3\. Explore and build the gaming KOL ecosystem in North America, continuously identify high-potential KOLs for focused cultivation, and iteratively optimize based on multi-project experience;

4\. Collaborate closely with HQ team, partner teams and channel partners to expand content distribution channels and discover emerging promotional methods.

Who We Look For

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Job Requirements:

1\. 5+ years of work experience with extensive gaming expertise; preference given to candidates with experience in influencer marketing, video production, live streaming, or fan-created content;

2\. Sharp instincts for gaming and entertainment trends, adept at identifying innovative formats and trending content topics; Strong operational awareness, logical thinking, and data analysis skills;

3\. Familiarity with overseas influencer development models, content formats, and platforms; ability to independently develop and execute promotional strategies; North American influencer management experience preferred.

4\. Proficiency with platform mechanics and recommendation algorithms on YouTube, Twitch, Instagram, Facebook, Twitter, TikTok, etc., is advantageous;

5\. Strong resilience under pressure and self-motivation; exceptional work ethic and teamwork spirit.

6\. Experience in leading teams is preferred.

Equal Employment Opportunity at Tencent

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As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

==============

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Read More

Equal Employment Opportunity at Tencent

===========================================

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Read More