Senior Esports Marketing

We are seeking a visionary Senior Esports Marketing professional to join our Hanoi-based Arena of Valor (AoV) Esports Team. This role involves leading marketing efforts, developing innovative marketing plans, creating engaging content, and analyzing performance metrics to enhance brand presence within the gaming community. You will coordinate regional campaigns, manage creative asset production, and leverage analytics to drive engagement and growth for AOV Esports.

Must Have

• Develop marketing plans and content direction in collaboration with stakeholders
• Coordinate regional marketing efforts and adapt campaigns for local audiences
• Responsible for requesting, producing, and quality control for creative assets
• Work closely with internal and external teams to bring campaigns to life
• Leverage analytics to track key success metrics and apply insights to future projects
• Compile detailed reports on season outcomes and performance
• Analyze statistical reports, provide evaluations, and offer strategic recommendations
• Coordinate and develop human resources for marketing campaigns
• Manage and cultivate relationships with third-party organizations, agencies, pro-teams, and Game KOLs
• Bachelor's degree from a reputable university or equivalent practical experience
• Minimum 2 years of experience in end-to-end strategic marketing, digital marketing, and campaign management
• Content production experience with a proven track record of crafting compelling stories
• Being a game/esports or sports enthusiast
• Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills
• Fluent in English

Good to Have

• Prior experience working in Sports & Esports environment
• Experience in Gaming/sports content or Esports content production
• Fluent in Chinese

Perks & Benefits

• Impactful & Challenging Work
• Opportunities for Growth
• Vibrant Culture
• Autonomy
• Competitive salaries
• Modern facilities
• Office perks
• Medical benefits

Unleash the Power: Join Our Arena of Valor Esports Team!

Are you ready to step into the world of AOV Esports, the operating unit behind a myriad of exhilarating tournaments and events. Experience the thrill of top-tier competitions where strategy meets skill, and teamwork reigns supreme. Experience intense world-wide competition and create electrifying matches and unforgettable moments. With stunning visuals, inclusive tournaments, and constant innovation, AOV Esports offers an exhilarating journey for players of all levels.

About The Position

We're on the hunt for a visionary Senior Esports Marketing to join our Hanoi-based Arena of Valor (AoV) Esports Team and stear our Marketing efforts in the exciting world of esports and media collaborations. In this role, you'll be responsible for developing innovative marketing plans, creating engaging content production and analyzing performance metrics to elevate our brand presence in the gaming community.

Your Quest

Marketing Planning & Execution:

• Develop marketing plans & determine seasonal/monthly/weekly content direction in collaboration with both internal (other regions, regional team) & external stakeholders (club, KOLs, partner...etc).
• Coordinating regional marketing efforts while adapting campaigns to cater to regional audiences. This includes localized social media strategies, influencers, and esports figures to drive engagement.
• Responsible for requesting, producing, and quality control for creative assets for each project, covering various elements like series branding, key visuals, banners, trailers,..etc
• Work closely with internal teams (design, video editing, legal, purchase) and external resources (production houses, agencies, KOLs, and so on) to visually bring campaigns, programs, and assets to life.
• Marketing Analytics: Leverage analytics to track key success metrics for marketing and brand awareness campaigns, applying insights to future project launches. In a regional role, analyze market trends across all regions, evaluate competitive landscapes, and identify emerging opportunities. Provide data-driven insights to guide local esports marketing strategies.

Performance Evaluation:

• Compile detailed reports on season outcomes and performance.
• Analyze statistical reports, provide evaluations, and offer strategic recommendations for continuous improvement.

Stakeholder Management:

• Responsible for coordinating and developing human resources to fulfill requirements and ensure the implementation of marketing campaigns as required by the project.
• Manage and cultivate a relationship with third-party organizations, agencies, pro-teams, Game KOLs, etc that are relevant to our Game & Esports marketing effort.

Your Stats

• Bachelor's degree from a reputable university or equivalent practical experience.
• Minimum 2 year experience in end-to-end strategic marketing with extensive experience in digital marketing and campaign management is a must, prior experience working in Sports & Esports environment is a plus.
• Content production experience with a proven track record of crafting compelling stories, experience in Gaming/sports content or Esports content is an advantage (key contents such as commercial video, website/ microsite, CGI video, iTVC, MV...).
• Passion: Being a game/esports or sports enthusiast is a must.
• Skills: Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills.
• Language: Fluent in English (must-have) and Chinese is a plus.

What We Offer

• Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
• Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
• Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
• Autonomy: Take charge of your projects and make your mark on the gaming industry.
• Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.