Team Liquid is seeking an Influencer Partnerships Manager (Talent Strategist, EU) to commercially represent creators and esports players. This role involves building meaningful brand partnerships across gaming, esports, tech, lifestyle, and consumer brands, driving outbound sales, and negotiating high-value deals. The manager will oversee end-to-end brand partnerships, from prospecting and pitching to negotiation and campaign delivery, ensuring alignment with Team Liquid's goals and achieving measurable commercial outcomes like revenue and audience growth.

Must Have

• 5+ years representing creators, influencers, or esports players
• Proven experience pitching talent to brands/agencies and negotiating partnerships
• Strong outbound sales background with track record of closing brand deals
• Deep familiarity with creator monetization, market pricing, EU brand categories
• Excellent communication skills
• Ability to handle multiple commercial opportunities in a fast-paced environment
• Availability to travel for shoots, events, and brand engagements

Good to Have

• An existing NL/EU brand or agency buyer network
• Experience in esports, gaming creators, or youth digital culture
• Experience in structuring deals, pricing models, rights, usage, and exclusivity

Perks & Benefits

• Work in an international, collaborative environment
• Enjoy a well-equipped workspace and fresh daily lunches
• Find balance through flexible ways of working
• Stay supported through wellness and mobility initiatives
• Grow in a culture that values curiosity, authenticity, and continuous learning
• Receive a competitive compensation and benefits package, including pension and healthcare support

Talent Management · Utrecht, Netherlands

Influencer Partnerships Manager (Influencer Sales)

Apply for this job

The Opportunity:

Are you excited to shape creators' and esports players' careers by building meaningful brand partnerships across gaming, esports, tech, lifestyle, and consumer brands? Do you have a passion for representing talent commercially and driving outbound sales through brand and agency relationships? Are you ready to pitch creators/players, negotiate high-value deals, and expand their commercial footprint across the EU? If so, you could be a perfect fit for the Talent Strategist, EU role we currently have available at Team Liquid.

As the Talent Strategist, you’ll oversee the commercial representation of Team Liquid’s creators and esports players, managing brand partnerships end-to-end—from prospecting and pitching to negotiation and campaign delivery. You’ll work closely with internal teams to create opportunities that align with Team Liquid’s goals and deliver measurable commercial outcomes.

In addition to managing outbound sales for talent, you’ll ensure campaigns meet key performance indicators (KPIs) for revenue, audience growth, and engagement. Your ability to manage relationships with both talent and external partners, while increasing brand deal volume and fan engagement, will be essential to the ongoing success of our roster.

What You’ll Be Doing:

• Commercial Partnerships & Outbound Sales
• Work with internal teams to prospect, pitch, and close brand partnerships that drive commercial growth for TL talent.
• Own outbound sales: build a pipeline, identify opportunities, pitch talent, negotiate deals, and grow net-new EU/NL partnerships.
• Oversee Influencer Sales Development by securing new partnerships with talent and brands that generate revenue.
• Talent Representation & Relationship Management
• Manage talent relationships and develop long-term commercial strategy for assigned creators/players.
• Ensure all opportunities align with Team Liquid’s brand values, performance goals, and talent growth plans.
• Contract Negotiations
• Coordinate brand and agency contract negotiations on behalf of talent, ensuring terms guide long-term commercial success.
• Oversee contract negotiations with influencers, securing arrangements that benefit both talent and Team Liquid.
• Campaign & KPI Management
• Plan and execute talent-focused campaigns that align with business goals.
• Track and report on key performance indicators (KPIs) such as revenue closed, pipeline progress, utilization, campaign impact, and audience engagement.
• Team Guidance & Cross-Functional Coordination

• Offer day-to-day guidance to junior team members supporting talent operations, ensuring alignment on deliverables and expectations.

• Process Improvement

• Improve sales processes, prospecting frameworks, and commercial playbooks to scale outbound success.

What You’ll Need:

• 5+ years representing creators, influencers, or esports players—pitching them, managing their commercial opportunities, and closing deals.
• Proven experience pitching talent to brands/agencies and negotiating mid-to-large-scale paid creator or talent partnerships directly.
• Strong outbound sales background with a track record of building a revenue pipeline and closing brand deals.
• Deep familiarity with creator monetization, market pricing, EU brand categories, and creator–brand fit insights.
• Excellent communication skills with the ability to work across teams.
• Ability to handle multiple commercial opportunities in a fast-paced environment.
• Availability to travel for shoots, events, and brand engagements.

You’ll Earn Bonus Points If You Have:

• An existing NL/EU brand or agency buyer network.
• Experience in esports, gaming creators, or youth digital culture.
• Experience in structuring deals, pricing models, rights, usage, and exclusivity.

Why Join Team Liquid:

• Work in an international, collaborative environment where creativity and teamwork thrive.
• Enjoy a well-equipped workspace and fresh daily lunches prepared by our chefs.
• Find balance through flexible ways of working that support your lifestyle and wellbeing.
• Stay supported through wellness and mobility initiatives that support your wellbeing.
• Grow in a culture that values curiosity, authenticity, and continuous learning.
• Receive a competitive compensation and benefits package, including pension and healthcare support.

Department

Talent Management

Locations

Utrecht, Netherlands

Employment type

Full-time

Apply for this job

Already working at Team Liquid?

-------------------------------

Let’s recruit together and find your next colleague.

@teamliquid.com