Manager, Influencer Marketing

This role will oversee, design, and deliver initiatives to create and maintain an best-in-class influencer marketing program.

Must Have

• Develop and manage influencer marketing strategy for the Americas and Oceania.
• Lead, mentor, and grow a team of influencer program managers.
• Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, LATAM teams.
• Identify and monitor emerging trends, platforms, and creator communities.
• Manage relationships with key external partners, vendors, and agencies.
• Architect influencer programs that drive awareness, reach, and conversion.
• Oversee campaign planning, creator selection, contract negotiations, and performance tracking.
• Ensure consistent brand messaging and creative alignment across all influencer content.
• Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides).
• Cultivate strong relationships with top-tier creators, agencies, and platform partners.
• Represent the brand at events, creator meetups, and on-site activations.
• Act as a brand ambassador and point of contact for creators.
• Define KPIs and success metrics for influencer campaigns.
• Analyze performance and optimize future efforts.
• Deliver regular reporting and insights to leadership and stakeholders.
• Eight years of experience in influencer marketing.
• Three years of experience directly managing people.
• Proven track record of leading successful influencer campaigns.
• Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram.
• Experience interpreting and applying regulatory requirements in campaigns.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Excellent communication and relationship-building skills.
• Ability to travel and participate in on-site events and activations.
• Experience working within strict brand and legal guidelines.
• Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ).

Good to Have

• Passion for Pokémon, gaming, and pop culture

Perks & Benefits

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

Get to know the role

• Job Summary: This role will oversee, design, and deliver initiatives to create and maintain an best-in-class influencer marketing program.
• FLSA Classification (US Only): Exempt
• People Manager: Yes

What you’ll do

• Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals.
• Lead, mentor, and grow a team of influencer program managers.
• Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events.
• Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space.
• Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program.
• Architect influencer programs that drive awareness, reach, and conversion across key products and pillars.
• Oversee campaign planning, creator selection, contract negotiations, and performance tracking.
• Ensure consistent brand messaging and creative alignment across all influencer content.
• Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards), partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives.
• Cultivate strong relationships with top-tier creators, agencies, and platform partners.
• Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships.
• Act as a brand ambassador and point of contact for creators during live events and content shoots.
• Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts.
• Deliver regular reporting and insights to leadership and stakeholders.

What you’ll bring

• Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands.
• Three (3) years of experience directly managing people within cross-functional teams.
• Proven track record of leading successful influencer campaigns and collaborating cross-departmentally.
• Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram.
• Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Excellent communication and relationship-building skills, with experience advising leadership and decision-makers.
• Ability to travel and participate in on-site events and activations.
• Experience working within strict brand and legal guidelines.
• Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ)
• Passion for Pokémon, gaming, and pop culture

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.