Senior Brand Marketing Manager [USA]

1 Year ago • All levels • Marketing

Job Summary

Job Description

Senior Brand Marketing Manager for Genshin Impact, focusing on player base growth in North America. Must have experience with media campaigns, analytics, and cross-departmental collaboration.
Must have:
  • Media Campaigns
  • Social Analytics
  • Cross-Departmental
  • Player Growth
Good to have:
  • AAA Games
  • Free-to-Play
  • Live Service
  • Chinese Language
Perks:
  • Full Healthcare
  • Flexible Hours

Job Details

Company Description

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Job Description

HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.

  • Partner with Shanghai team to do the strategic plan on targeting new audience segments
  • Increase new install lift for existing live service beats
  • Increase brand awareness and shifting intent for aware, but non-players
  • Call back churn user with important beats
  • Deliver high-impact media campaigns
  • Design overall media campaign with Shanghai team
  • Source suitable venders and manage the whole process for media plan execution
  • Set and achieve ambitious media campaign objectives
  • Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
  • Increase overall in-house media capabilities
  • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
  • Explore and maintain NA local media resource
  • Negotiate with media agencies and partners to deliver the most value
  • Establish results-oriented post-mortem process 

#LI-Remote       

Qualifications

  • Strong organizational and planning skills
  • Excellent time and efficiency management skills
  • Fluent with social analytics tools
  • Good habit of focusing on details
  • Strong written and verbal communication and presentation skills

Competencies for the team/company culture: 

  • Ability to think critically and solve problems
  • You demonstrate enthusiasm passion and strong interests in Game
  • Experience in cross-departmental cooperation and teamwork
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

Additional Information

Gaming background, have launched one major AAA integrated media campaign 

  • Free-to-play / live service campaign is a big plus 
  • Chinese is a big plus

Benefits:

  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.  

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Illumina - Associate Director, Information Security

Illumina

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Tesla - Associate Operations Manager, Electrode, Battery Cell

Tesla

Brandenburg, Germany (On-Site)
4 Months ago
Visa - Sr. Manager, Risk Consulting

Visa

Atlanta, Georgia, United States (Hybrid)
2 Weeks ago
160over90 - Director, Partnerships (Sailing)

160over90

London, England, United Kingdom (On-Site)
1 Month ago
Capgemini - Products & Systems Engineer

Capgemini

Bengaluru, Karnataka, India (On-Site)
4 Weeks ago
Safe security - Director of Marketing Operations

Safe security

United States (Remote)
2 Weeks ago
Socialpoint - Senior Marketing Artist

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
3 Days ago
CyberArk - Regional Marketing Manager - Central

CyberArk

United States (On-Site)
1 Month ago
Luni - Marketing Artist - Mobile Ads

Luni

Paris, Île-de-France, France (Hybrid)
5 Months ago
bytedance - Lark APAC Integrated Marketing Intern

bytedance

Singapore (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

zeta - Senior Product Manager/Associate Director - Product (Data)

zeta

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Zazz - Artificial Intelligence Engineer

Zazz

(Remote)
4 Months ago
Relax Gaming - Game Product Owner

Relax Gaming

Malmö, Skåne County, Sweden (Hybrid)
3 Months ago
PwC - ETIC, Project Manager- Associate

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
9 Months ago
Ion - Business Analyst - Graduate Development Program

Ion

Rome, Lazio, Italy (On-Site)
8 Months ago
Marsh McLennan - Agility Pod Leader

Marsh McLennan

Dublin, County Dublin, Ireland (Hybrid)
2 Weeks ago
nord current - Lead 2D Artist

nord current

Vilnius, Vilnius County, Lithuania (On-Site)
6 Months ago
Krafton - Gameplay Programmer Lead

Krafton

Montreal, Quebec, Canada (On-Site)
6 Months ago
HCL Tech - Service Desk Trilingual Analyst

HCL Tech

São Leopoldo, State Of Rio Grande Do Sul, Brazil (On-Site)
1 Month ago
Highspot - HR Operations Specialist

Highspot

Seattle, Washington, United States (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

Apple - Systems Metrology Engineer

Apple

Sunnyvale, California, United States (On-Site)
1 Month ago
Penrose studios - Executive Assistant

Penrose studios

San Francisco, California, United States (On-Site)
1 Month ago
Zones - Fiber Optics Technician

Zones

Alabama, United States (Remote)
2 Months ago
HCL Tech - Test Lead - embedded device testing

HCL Tech

California, United States (On-Site)
1 Month ago
JMA - Principal Firmware Engineer - Radio

JMA

Plano, Texas, United States (On-Site)
8 Months ago
Zynga - Senior Data Analyst

Zynga

Austin, Texas, United States (On-Site)
2 Months ago
Dynamis Inc - Senior Intelligence Analyst

Dynamis Inc

Albuquerque, New Mexico, United States (On-Site)
1 Month ago
ElevenLabs - Sales Enablement

ElevenLabs

San Francisco, California, United States (Remote)
3 Months ago
Apple - Financial Analyst

Apple

San Jose, California, United States (On-Site)
1 Month ago
lifechruh - Product Designer

lifechruh

Edmond, Oklahoma, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Philips - Assistant Marketing Manager

Philips

Gurugram, Haryana, India (On-Site)
3 Weeks ago
UPF Industries  - Ecommerce Advertising Specialist

UPF Industries

Grand Rapids, Michigan, United States (On-Site)
1 Month ago
HoYoverse - Senior Brand Marketing Manager

HoYoverse

Québec City, Quebec, Canada (Remote)
3 Months ago
Zelis  - Marketing Analytics Specialist

Zelis

Hyderabad, Telangana, India (On-Site)
4 Weeks ago
Site Core - Field Marketing, Marketing Coordinator - Asia

Site Core

Singapore (On-Site)
1 Month ago
lifechruh - Marketing Strategist

lifechruh

Edmond, Oklahoma, United States (On-Site)
2 Months ago
GamePoint - International Marketing Internship - (Mobile) Games

GamePoint

The Hague, South Holland, Netherlands (On-Site)
1 Month ago
Whatnot - Marketing Manager

Whatnot

Sydney, New South Wales, Australia (Remote)
1 Month ago
Netflix - Manager, Growth Marketing - Experiences

Netflix

Los Angeles, California, United States (On-Site)
2 Months ago
Fanatee - Jr Marketing Performance Analyst (USER ACQUISITION)

Fanatee

São Paulo, State Of São Paulo, Brazil (Remote)
1 Year ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug