Senior Brand Marketing Manager [USA]

11 Months ago • All levels • Social Media

Job Summary

Job Description

Senior Brand Marketing Manager for Genshin Impact, focusing on player base growth in North America. Must have experience with media campaigns, analytics, and cross-departmental collaboration.
Must have:
  • Media Campaigns
  • Social Analytics
  • Cross-Departmental
  • Player Growth
Good to have:
  • AAA Games
  • Free-to-Play
  • Live Service
  • Chinese Language
Perks:
  • Full Healthcare
  • Flexible Hours

Job Details

Company Description

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Job Description

HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.

  • Partner with Shanghai team to do the strategic plan on targeting new audience segments
  • Increase new install lift for existing live service beats
  • Increase brand awareness and shifting intent for aware, but non-players
  • Call back churn user with important beats
  • Deliver high-impact media campaigns
  • Design overall media campaign with Shanghai team
  • Source suitable venders and manage the whole process for media plan execution
  • Set and achieve ambitious media campaign objectives
  • Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
  • Increase overall in-house media capabilities
  • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
  • Explore and maintain NA local media resource
  • Negotiate with media agencies and partners to deliver the most value
  • Establish results-oriented post-mortem process 

#LI-Remote       

Qualifications

  • Strong organizational and planning skills
  • Excellent time and efficiency management skills
  • Fluent with social analytics tools
  • Good habit of focusing on details
  • Strong written and verbal communication and presentation skills

Competencies for the team/company culture: 

  • Ability to think critically and solve problems
  • You demonstrate enthusiasm passion and strong interests in Game
  • Experience in cross-departmental cooperation and teamwork
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

Additional Information

Gaming background, have launched one major AAA integrated media campaign 

  • Free-to-play / live service campaign is a big plus 
  • Chinese is a big plus

Benefits:

  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.  

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Welevel - Talent Acquisition Manager (f/m/d)

Welevel

Munich, Bavaria, Germany (On-Site)
3 Months ago
Capgemini - Record to Analyze Process Expert

Capgemini

Noida, Uttar Pradesh, India (On-Site)
1 Day ago
Epic Games - Senior VFX Artist

Epic Games

(On-Site)
3 Months ago
Bally's Interactive - Coordinator - HR Services

Bally's Interactive

Black Hawk, Colorado, United States (On-Site)
1 Week ago
Accurate - Data Architect

Accurate

Hyderabad, Telangana, India (Hybrid)
1 Day ago
The Walt Disney Company - Media Relations Manager

The Walt Disney Company

Hong Kong (On-Site)
2 Weeks ago
The Walt Disney Company - Jr. Web Editor

The Walt Disney Company

São Paulo, State Of São Paulo, Brazil (On-Site)
1 Week ago
MYFEMILY - Social Media Manager

MYFEMILY

Delhi, India (On-Site)
7 Months ago
Onward Search - Communications Specialist

Onward Search

Rochester, Minnesota, United States (Hybrid)
1 Week ago
Worlds - Social Media Manager

Worlds

(Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

The Walt Disney Company - Director, Public Policy, KR

The Walt Disney Company

Seoul, South Korea (On-Site)
5 Months ago
Info Stretch - Senior Engineer

Info Stretch

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Flip Fit - Senior Machine Learning Engineer

Flip Fit

(Remote)
1 Month ago
DNEG - Animation Supervisor (DNEG Animation)

DNEG

Mumbai, Maharashtra, India (On-Site)
8 Months ago
GamePoint - Chat Operator / Game Support

GamePoint

The Hague, South Holland, Netherlands (On-Site)
1 Month ago
SKYDANCE - Assistant Production Accountant

SKYDANCE

Santa Monica, California, United States (Hybrid)
1 Week ago
Western Digital - Technician 3, Process

Western Digital

Bayan Lepas, Penang, Malaysia (On-Site)
2 Days ago
2K - Associate Manager, Talent & Influencer

2K

Novato, California, United States (On-Site)
20 Hours ago
Betson Group - Customer Service & Protection Agent (NL/EN)

Betson Group

Malta, New York, United States (Hybrid)
17 Hours ago
Google - Treasury Accountant

Google

Chicago, Illinois, United States (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

Google - Senior Software Engineer, Sensor Algorithms, Device and Services

Google

Mountain View, California, United States (On-Site)
2 Weeks ago
Blind Squirrel Games - Senior Character Artist

Blind Squirrel Games

California, United States (Hybrid)
1 Month ago
Google - Lead Group Product Manager, Vertex AI Platform Development

Google

Kirkland, Washington, United States (On-Site)
2 Days ago
samaa technologies - Director Sales (Data & Analytics)

samaa technologies

United States (On-Site)
3 Months ago
Nintendo - Supply Chain Agent I

Nintendo

North Bend, Washington, United States (On-Site)
7 Months ago
Maximum Games - Senior Accountant

Maximum Games

Walnut Creek, California, United States (Hybrid)
3 Months ago
ByteDance - Data Engineer, Cloud and System

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Payactiv - Marketing Copywriter

Payactiv

Milpitas, California, United States (Hybrid)
6 Months ago
The Walt Disney Company - Lead Software Engineer - Applied AI

The Walt Disney Company

Santa Monica, California, United States (On-Site)
1 Week ago
Ziff Davis - Creative Strategy Lead

Ziff Davis

California, United States (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

Social Media Jobs

Nintendo - Intern - Social Media Marketing

Nintendo

Redmond, Washington, United States (On-Site)
6 Months ago
Voodoo - Social Media Manager - Blitz - Internship

Voodoo

Paris, Île-de-France, France (On-Site)
1 Month ago
THE GAME - Business Director

THE GAME

Munich, Bavaria, Germany (Hybrid)
1 Month ago
Netflix - Social Marketing Lead, Japan

Netflix

Tokyo, Japan (On-Site)
4 Months ago
Kaiying Network - Content Operation Specialist (Community)

Kaiying Network

Shanghai, Shanghai, China (On-Site)
2 Months ago
Social Discovery Group - Head/Lead Social Media Manager

Social Discovery Group

Spain (Remote)
6 Months ago
The Walt Disney Company - Social Media & Digital Integrated Marketing Intern

The Walt Disney Company

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
Zypp Electric - Social Media Manager

Zypp Electric

Gurugram, Haryana, India (On-Site)
10 Months ago
Team Liquid - Short Form Strategist & Social Media Manager

Team Liquid

São Paulo, State Of São Paulo, Brazil (On-Site)
3 Weeks ago
SLAY - Community & Social Media Manager

SLAY

(Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.


Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.


HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Singapore, Singapore (On-Site)

Tokyo, Japan (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug