Senior Data Analyst
Job Summary
Job Description
As a Data Analyst in Gopay Pinjam, you will be critical in growing the Consumer Lending product. You will drive data and analytics initiatives, develop business acumen by bridging data and business execution, and create hypotheses related to user growth. You will analyze data, test hypotheses directly with users, and generate insights to drive business metrics. Collaboration with marketing, product, and data engineering teams is expected for executing growth experiments, promotional campaigns, and managing the visibility of Gopay Pinjam in the Gojek & Gopay App. The role involves analyzing complex data, presenting insights, and proposing strategic options to senior management for informed business decisions. Thorough exploration of customer behavior through data extraction and collaboration on hypotheses for strategic questions is key. Testing and validating hypotheses through growth experiments using various tools and automations, alongside teamwork for experiment execution and campaign management, are also core responsibilities.
Must have:
- 5+ years of experience as a data analyst
- Proficiency in SQL and analytics tools (spreadsheet, Python/R)
- Strong analytical skills to synthesize complex data
- Experience in customer analysis and growth experiments
- Strong project management skills
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
- Passion for data-driven decision-making
Good to have:
- BS/MS in Computer Science, Information Systems, Statistics, Engineering, Business, or equivalent experience
Perks:
- Opportunity to work on a growing Consumer Lending product
- Develop business acumen by bridging data and business execution
- Collaborate with marketing, product, and data engineering teams
- Exciting journey of working in GoTo
7 skills required
Job Details
What You Will Do
- Analyze our complex and ever-growing data, present insights, and propose strategic options to senior management to drive business decisions.
- Explore customer behaviour thoroughly by extracting various data available within the platform, then collaborate with team members to brainstorm hypotheses to various strategic questions
- Test and validate your own hypothesis by doing growth experiments, utilizing various growth-related tools and automations
- Work alongside teams, such as data, marketing and product to execute growth experiments and campaigns
- Ensure Gopay Pinjam’s discoverability in the market by managing and analyze the effectiveness of in-app communications & entry points, as well as exploring other possible growth levers
What You Will Need
- BS/MS in Computer Science, Information Systems, Statistics, Engineering, Business, or equivalent experience
- At least 5 years of experience as a data analyst supporting business or finance-related functions, business intelligence or growth analyst
- Proficiency in SQL and other analytics tool, such as spreadsheet, Python/R is a must
- Strong analytical skills and the ability to synthesize complex data into actionable insights. Experience in doing customer analysis and growth experiments is a major plus
- Strong project management skill to manage complex projects; also can manage and prioritize multiple internal and external stakeholders.
- Excellent communication and presentation skills, both written and verbal
- Ability to work independently and collaboratively in a fast-paced environment. Proven track record of driving results and delivering on commitments.
- Passion for data-driven decision-making and continuous improvement.
As a Data Analyst in Gopay Pinjam, your role will be critical in helping to grow our Consumer Lending product within Gojek & Gopay Platform. In addition to driving data & analytics-related initiatives, this role will also develop your business acumen by learning how to bridge between data and business execution. You will work together within the team to create hypotheses related to user growth, analyze data in creative ways, test those hypotheses directly to our user base, and generate insights to drive up the business metrics. You will also be expected to liaise with other teams, such as marketing, product, data engineers, etc in order to execute growth experiments, promotional campaigns and manage the visibility of Gopay Pinjam in Gojek & Gopay App.
About the Team
Join the Gopay Pinjam team, a group that is highly driven by user needs and their problem statement, motivated to find the solution, while also not afraid to try and learn new things. Together we will navigate through the challenges of growing Consumer Lending products and achieve new heights. Furthermore, we share a passion for movies, sports, and various culinary treats of Blok M. Get ready for an exciting journey of working in GoTo!
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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