Email Marketing Strategist

JOB SUMMARY:

The Email Marketing Strategist plays a key role in helping people take meaningful next steps in their faith journey by creating and optimizing email campaigns that connect, inspire, and inform. This role blends copywriting, design, automation, and analytics to deliver compelling communication across multiple audiences. As part of the team, the strategist will collaborate across departments to launch high-impact campaigns while also owning the creative and technical execution from start to finish.

JOB DUTIES:

• Plan, write, design, and send email campaigns that support key ministry initiatives and engage diverse audience segments
• Collaborate with ministry leaders to ensure unified messaging and creative alignment across channels
• Create engaging copy and visually appealing layouts that reflect the Christ Fellowship voice and brand
• Use HubSpot to build and automate workflows, segment audiences, and trigger timely communications
• Conduct A/B tests on subject lines, layouts, and content to optimize engagement
• Maintain clean, organized, and compliant email lists to ensure deliverability and relevance
• Monitor campaign metrics (open rates, click rates, conversions) and apply insights to improve future performance
• Stay current on email marketing trends, tools, and best practices to keep Christ Fellowship’s communication innovative and effective

EDUCATION:

Bachelor’s degree in marketing, communications, digital media, or a related field preferred

REQUIRED TECHNICAL SKILLS:

• Proficiency with email marketing platforms (HubSpot strongly preferred)
• Working knowledge of email design principles and tools (HTML/CSS experience a plus)
• Familiarity with CRM systems, list segmentation, and marketing automation
• Strong writing and editing skills for digital communication

RELEVANT WORK EXPERIENCE:

3–5 years of experience in email marketing, digital marketing, or content creation role

JOB SPECS:

Classification: Full-Time Salary (Exempt)

Reporting to: Digital Experience Director