Email Marketing Strategist

3 Months ago • 3-5 Years

Marketing

Job Description

The Email Marketing Strategist is responsible for creating and optimizing email campaigns to guide individuals in their faith journey. This role involves copywriting, design, automation, and analytics to deliver compelling messages across various audiences. The strategist will collaborate with different departments to launch impactful campaigns, managing the entire creative and technical execution process. Key duties include planning, writing, designing, and sending email campaigns, collaborating with ministry leaders for unified messaging, crafting engaging copy and visually appealing layouts, utilizing HubSpot for automation and segmentation, conducting A/B testing, maintaining clean email lists, monitoring campaign metrics, and staying updated on email marketing trends.

Good To Have:

Bachelor's degree in marketing, communications, or related field
HTML/CSS experience

Must Have:

Proficiency with email marketing platforms (HubSpot preferred)
Strong writing and editing skills for digital communication
Experience in email marketing or digital marketing
Familiarity with CRM systems and list segmentation
Knowledge of email design principles

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JOB SUMMARY:

The Email Marketing Strategist plays a key role in helping people take meaningful next steps in their faith journey by creating and optimizing email campaigns that connect, inspire, and inform. This role blends copywriting, design, automation, and analytics to deliver compelling communication across multiple audiences. As part of the team, the strategist will collaborate across departments to launch high-impact campaigns while also owning the creative and technical execution from start to finish.

JOB DUTIES:

Plan, write, design, and send email campaigns that support key ministry initiatives and engage diverse audience segments
Collaborate with ministry leaders to ensure unified messaging and creative alignment across channels
Create engaging copy and visually appealing layouts that reflect the Christ Fellowship voice and brand
Use HubSpot to build and automate workflows, segment audiences, and trigger timely communications
Conduct A/B tests on subject lines, layouts, and content to optimize engagement
Maintain clean, organized, and compliant email lists to ensure deliverability and relevance
Monitor campaign metrics (open rates, click rates, conversions) and apply insights to improve future performance
Stay current on email marketing trends, tools, and best practices to keep Christ Fellowship’s communication innovative and effective

EDUCATION:

Bachelor’s degree in marketing, communications, digital media, or a related field preferred

REQUIRED TECHNICAL SKILLS:

Proficiency with email marketing platforms (HubSpot strongly preferred)
Working knowledge of email design principles and tools (HTML/CSS experience a plus)
Familiarity with CRM systems, list segmentation, and marketing automation
Strong writing and editing skills for digital communication

RELEVANT WORK EXPERIENCE:

3–5 years of experience in email marketing, digital marketing, or content creation role

JOB SPECS:

Classification: Full-Time Salary (Exempt)

Reporting to: Digital Experience Director

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