Senior Marketing Specialist

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

Who we are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi!

As the Senior Marketing Specialist for Axi Select, you will lead the positioning, promotion, and go-to-market strategy of our unique trading program. You’ll play a strategic and executional role—bridging market needs, customer insights, and product capabilities to drive growth and engagement.

Your EDGE assignment/You will:

Key Responsibilities: Market Research & Insights

· Conduct in-depth research on the proprietary trading & CFD broker landscape, including industry trends, competitor offerings, trader behaviours, and regional market dynamics.

· Build and maintain trader personas to inform messaging, campaigns, and feature prioritization.

Product Positioning & Messaging

· Develop and refine clear value propositions and messaging tailored to different trader personas and segments.

· Propose strategic differentiation strategies to strengthen Axi Select’s market appeal.

Go-to-Market Strategy & Launch Planning

· Plan and execute go-to-market campaigns for new product features, program milestones, and updates.

· Own end-to-end launch planning—including messaging frameworks, timelines, team enablement materials, and internal communication.

· Collaborate with content and marketing teams to deliver multi-channel campaigns (email, website, social, paid, etc.).

Sales & Marketing Enablement

· Create and maintain sales support materials such as pitch decks, product one-pagers, FAQs, and battlecards.

Campaign Performance & Analytics

· Define and track KPIs for marketing initiatives, user acquisition, engagement, and program success.

· Deliver reporting and actionable insights to optimize campaign effectiveness and inform product decisions.

Are you the one?

· 5+ years of experience in product marketing, preferably in fintech, trading, or financial services.

· Proven ability to craft positioning, launch products, and execute go-to-market strategies, with strong knowledge of the retail trading sector, trading platforms, proprietary trading, and trader motivations.

· Excellent communication skills and ability to collaborate cross-functionally.

· Data-driven mindset with proficiency in campaign analytics and performance tools.

· Ability to work in a fast-paced environment, managing multiple projects simultaneously.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Subsidized local gym membership.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Hiring Manager Interview (1 hour)
• Head of Department Interview (30 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.