Planner, Integrated Marketing Solutions (GrabAds)

Get to Know the Team

At GrabAds, we offer advertisers, agencies, and merchants the opportunity to connect with the Grab community through dynamic online and offline ad experiences. Our ecosystem and engaged user base help our clients to reach their target audiences at scale, ensuring and measurable impacts on their business.

Get to Know the Role

As an Integrated Marketing Solutions Specialist, you will help develop high-impact marketing campaigns that inspire client success. You'll collaborate cross-functionally with teams across Ads, Marketing, Partnerships, GrabGift, Food, Mart, and Mobility to create compelling, data-driven solutions that deliver measurable results. You will report to Head, GrabAds & Marketing Services and work on site base in Bangkok Office.

The Critical Tasks You Will Perform

• Strategic Campaign Development
• Analyze briefs from the Sales Team (Client Partners) to understand client goals, and goals.
• Design customized, proposals that align with client needs.
• Create end-to-end campaign planning, including GrabAds media plans, marketing plans, creative concepts, and integrated OneGrab solutions.
• Campaign Execution
• Ensure on-time and seamless execution of marketing campaigns.
• Coordinate with Grab's marketing team, external vendors, and internal team member to deliver campaigns as planned.
• Market & Consumer Insights
• Conduct in-depth research on consumer behavior and market trends to strengthen campaign effectiveness.
• Use data-driven insights to ensure all implementation align with the broader marketing strategy.
• Digital & Media Strategy Expertise
• Understand and apply digital communication strategy and online media planning principles.
• Have a grasp of GrabAds solutions and how they fit into the larger advertising ecosystem.
• Presentation & Client Engagement
• Develop compelling, visually engaging presentation decks to communicate campaign strategies.
• Participate in client meetings alongside the Sales Team, offering expert consultation and addressing important inquiries.

What Essential Skills You Will Need

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 2 or more years of experience in Media Planner or Strategic Planner role within agencies.
• Proven track record in new business acquisition and client pitching.
• Experience researching and generating leads with a logical.
• Proficiency in project management.
• Hands-on experience in marketing campaign execution, including: on-ground activations, social media content, KOL management, and video/photo production.
• Advanced presentation and pitching skills with the ability to deliver compelling narratives.
• Strong grasp of industry trends and market dynamics to drive impactful strategies.
• Fluent in both Thai and English, with excellent speaking and writing skills.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.