Associate Marketing Operations Specialist
Job Summary
Job Description
The Associate Marketing Operations Specialist will work within the Everyday Health Professional Marketing team, focusing on communication with Healthcare Professionals (HCPs). The role involves creating and deploying email campaigns, ensuring quality assurance in code, content, and tracking. The specialist will support marketers to maximize their communications across various platforms. The ideal candidate must have excellent organizational, interpersonal, technical, and analytical skills to improve the efficiency of marketing communications.
Must have:
- Strong knowledge of HTML and CSS for email creation
- Experience building email campaigns, manual and automated
- Excellent attention to detail and prioritization skills
Good to have:
- Availability to work from 7 AM - 4 PM EST
- Experience with SailThru, Pardot, and Campaigner
- Understanding of digital media industry practices
7 skills required
Job Details
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Opportunity
Everyday Health Professional is seeking a dedicated, highly focused, and committed Associate Marketing Operations Specialist to join our team. The Everyday Health Professional Marketing team is responsible for communicating with our Health Care Professional (HCP) audience via MedPageToday.com, Primeinc.org, HealtheCareers.com and a network of related properties.
The ideal candidate will be an internally motivated team player with excellent organizational, interpersonal, technical, and analytical skills. The right person for this role is exemplary in their attention to detail and possesses the ability to connect their work to higher-level themes across programs. You will assist our marketers to maximize the effectiveness of their communications in various types of email (newsletters, alerts, marketing emails, etc.) and website-based creatives. Additionally, you will continually strive to improve the efficiency and scale of our marketing communications, with a particular focus on email creation.
Key Responsibilities:
- Work cross-functionally to create and deploy email campaigns
- Conduct thorough quality assurance reviews to eliminate errors in code, content, rendering, tracking, etc. across email service providers and ensure standards are met for all email communications
- Provide front-line support and operational coordination for campaigns across business units
Job Qualifications:
- Strong knowledge of HTML, CSS, and the particulars of email creation
- Experience building and deploying a large volume of manual and automated email campaigns
- Comfort using multiple Email Service Providers
- Must be a master multi-tasker able to meet aggressive deadlines
- Extraordinary attention to detail
- Excellent prioritization skills based on a defined hierarchy of importance
- Self-starter with the ability to work with minimal supervision
- Ability to track and contextualize deliverables in multiple systems across business units
- Proactive, friendly, and work well in a deadline driven environment
- Ability to take on new challenges and not afraid to learn by self-study
Preferences:
- Availability to work 7am-4pm EST (4:30PM-1:30AM IST)
- Experience building and deploying a large volume of manual and automated email campaigns to large audiences
- Bonus points for previously working with SailThru, Pardot, and Campaigner
- Understanding of digital media industry and practices
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
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