Manager, Growth Marketing - Experiences

2 Weeks ago • 8 Years + • $170,000 PA - $360,000 PA

Job Summary

Job Description

As the Manager, Growth Marketing for Experiences, you will be responsible for driving acquisition & retention. You will be responsible for website creative strategy and SEO optimization, optimizing website sales conversion, managing Customer Marketing (CRM) messaging program. The role involves creating member value propositions, partnering with media and performance teams, managing growth levers, partnering with Ops on demand creation, and ensuring robust marketing tracking. This position requires building strong partnerships with cross-functional teams to achieve sales goals and measure marketing impact.
Must have:
  • 8+ years of experience in growth marketing or e-commerce.
  • Strong understanding of driving sales growth.
  • Comfort in ambiguity and thrives in fast paced environments.
  • Ability to cultivate relationships and communicate efficiently.
  • Excellent written and verbal communication skills.
  • Proactive & innovative by nature.
  • Strong team focus and resource management skills.
  • Respect, understanding and enthusiasm for Netflix culture.

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our Experiences team puts fans at the center of their favorite stories, in real life, through permanent entertainment venues, Netflix House, and touring attractions around the world. Netflix Houses are our permanent, always-on, constantly refreshable entertainment venues, where guests can step into their favorite stories. We want these experiences, along with merchandise offerings, to help promote love for our titles so they become part of the zeitgeist for longer periods of time and drive long-term value for Netflix.

As the Manager, Growth Marketing for Experiences, you will be responsible for driving ongoing acquisition & retention through repeat visits, sales and reaching new audiences. Our experiences portfolio is inclusive of both touring and permanent destinations that require a robust growth marketing strategy especially to sustain year-round visitation. You will need to build strong partnerships with cross-functional teams (Operations, Production, Media, Tech, and more) as we develop our growth levers toolkit and continually refine our approach to achieve our sales goals and measure marketing impact. 

Key Responsibilities

  • Develop website creative strategy and SEO optimization to drive sales and waitlist sign ups

  • Continuously optimize website sales conversion 

  • Own and manage Customer Marketing (CRM) messaging program    

  • Position and message offer strategy across guest lifecycle journey 

  • Create and enhance member value proposition for Netflix House  

  • Partner with media and performance teams to develop full funnel plans 

  • Manage and unlock new growth levers to enhance our sales & ops adoption toolkit 

  • Partner with Ops on demand creation and shaping with contingency planning 

  • Serve as a partner to analytic teams to ensure robust marketing tracking and measurement

Qualifications & Experience

  • 8+ years of experience in growth marketing, e-commerce or high volume ticket sales roles

  • Strong understanding of how to drive sales growth & ongoing adoption 

  • Comfort in ambiguity and thrives in fast paced environments 

  • Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners - internal, external and agency partners 

  • Excellent written and verbal communication skills

  • Bias to action, proactive & innovative by nature

  • Strong team focus with outstanding organizational and resource management skills

  • Respect, understanding and enthusiasm for Netflix culture

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is  $170,000 - $360,000.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Similar Jobs

Mindtickle - Senior Manager, Web Experience, Digital Demand Generation

Mindtickle

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
Eleven Labs - Website Designer

Eleven Labs

United Kingdom (Remote)
1 Month ago
Eneba Games - Technical Writer-Editor, Marketing

Eneba Games

(Remote)
3 Weeks ago
ByteDance - AI Developer Community Operations Expert

ByteDance

(On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

MPOWER Financing - Website Marketing Manager - Digital Marketing - Bangalore, India

MPOWER Financing

Bengaluru, Karnataka, India (On-Site)
5 Months ago
WebMD - Senior Specialty Editor

WebMD

Navi Mumbai, Maharashtra, India (On-Site)
6 Months ago
WebFX - Remote Copywriter: Finance/Investment/Money/Business

WebFX

Philippines (Remote)
6 Months ago
Eneba Games - SEO Marketing Specialist, E-Commerce

Eneba Games

(Remote)
1 Month ago
Eneba Games - Off-Page SEO Specialist

Eneba Games

(Remote)
5 Months ago
Crazy games  - VP of Marketing

Crazy games

Leuven, Flanders, Belgium (Remote)
1 Month ago
The Walt Disney Company - Senior Software Engineer

The Walt Disney Company

Bristol, Connecticut, United States (On-Site)
2 Weeks ago
GoDaddy - Professional Services Guide

GoDaddy

Tempe, Arizona, United States (Hybrid)
8 Hours ago
BrightEdge - Sales Development Representative (Miami Uni Students)

BrightEdge

Cleveland, Ohio, United States (On-Site)
6 Months ago
Studio Image Works - Manager-Business Development

Studio Image Works

Gurugram, Haryana, India (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Jobs in Los Angeles, California, United States

ByteDance - LLM Software Engineer/Researcher Graduate (Applied Machine Learning) - 2024 Start (BS/MS)

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Dun & Bradstreet - 2025 Summer Internship Program - Technology

Dun & Bradstreet

Jacksonville, Florida, United States (On-Site)
6 Months ago
Fashionphile - Luxury Sales Specialist

Fashionphile

Newport Beach, California, United States (On-Site)
3 Weeks ago
C10 Labs - Principal- Fund Team

C10 Labs

Cambridge, Massachusetts, United States (On-Site)
7 Months ago
Google - Vertex AI Product Manager

Google

Sunnyvale, California, United States (On-Site)
2 Weeks ago
HYCU - Cloud Operations Engineer

HYCU

Boston, Massachusetts, United States (Hybrid)
2 Months ago
Google - Lead Group Product Manager, Pixel Buds

Google

Mountain View, California, United States (On-Site)
2 Weeks ago
ByteDance - Research Scientist for Generative AI, Multimodal and LLM

ByteDance

San Jose, California, United States (On-Site)
2 Weeks ago
Drive mode - Software Development Engineer in Test

Drive mode

Mountain View, California, United States (Hybrid)
1 Day ago
Samsung Semiconductor - Staff Engineer, Machine Learning

Samsung Semiconductor

San Jose, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

Singapore, Singapore (On-Site)

Manila, Metro Manila, Philippines (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Boss Fight Entertainment

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug