Senior Director, Field & Partner Marketing - North America
Site Core
Job Summary
Sitecore is seeking a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies aimed at driving growth and revenue through demand generation and partner engagement. This role involves leading a high-performing team, aligning with Sales and Partner leadership, and creating programs that enhance Sitecore's presence. Responsibilities include managing demand generation strategies, overseeing marketing budgets, developing ABM and integrated campaigns, generating pipeline to meet revenue targets, formulating partner marketing strategies, adapting global programs for local markets, and measuring program performance. The ideal candidate will have 10+ years of B2B marketing experience, strong knowledge of ABM, and proven success in driving revenue through collaborative initiatives.
Must Have
- 10+ years of B2B marketing experience
- Strong knowledge of account-based marketing
- Proven success in driving revenue through collaborative initiatives
Good to Have
- Bachelor's degree in Marketing, Business, Communications, or related field
- MBA preferred
- Significant time in field and partner/channel marketing roles
- Hands-on experience with ABM, integrated campaigns, and partner co-marketing
- SaaS and/or vertical marketing experience
- Proven success delivering pipeline and revenue through direct and indirect channels
- Excellent leadership and people management skills
- Proficiency with marketing automation platforms, web analytics, and CRM tools
- Collaborative, data-driven, and strategic mindset
Job Description
Description
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people – a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role:
We seek a Senior Director of Field & Partner Marketing for North America to develop and execute marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities. As a senior leader for the AMS region, you will:
- Drive demand generation directly and via partners
- Align closely with Sales and Partner leadership
- Lead a high-performing team with strong field and partner marketing experience
- Develop programs that accelerate growth and enable partners to amplify Sitecore’s presence across North America
What You’ll Do:
- Create and manage the demand generation strategy, collaborating with sales and partner teams
- Oversee the marketing budget ensuring alignment with corporate goals
- Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
- Generate the pipeline necessary to meet AMS revenue targets
- Formulate partner marketing strategy, enhancing Sitecore’s presence within the partner ecosystem
- Collaborate cross-functionally to adapt and activate global programs for local markets
- Measure and optimize program performance using KPIs and data
- Manage the AMS marketing budget efficiently
- Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
- Establish and supervise an effective AMS marketing team offering guidance and career advancement
What You Need to Succeed:
- 10+ years of B2B marketing experience
- Strong knowledge of account-based marketing
- Proven success in driving revenue through collaborative initiatives
Job Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
- 10+ years of B2B marketing experience, including significant time in field and partner/channel marketing roles
- Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
- SaaS and/or vertical marketing experience preferred
- Proven success delivering pipeline and revenue through direct and indirect channels
- Excellent leadership and people management skills
- Proficiency with marketing automation platforms, web analytics, and CRM tools
- Collaborative, data-driven, and strategic mindset
What Success Will Look Like:
- Measurable GTM strategy delivering quality pipeline and marketing-sourced revenue
- Strong partner engagement with co-created programs driving pipeline acceleration
- High-performing, motivated team with clear development plans
- Collaborative relationships with Sales, Partner Management, and Global Marketing
- Transparent reporting and communication ensuring alignment and continuous improvement
After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
