Regional Vice President, New Business Sales - Europe

Sitecore is seeking a Regional Vice President (RVP) of Sales to lead the New Business Enterprise Account Executive team in Europe. This role is crucial for driving Sitecore’s growth by expanding market presence, executing strategic go-to-market initiatives, and shaping innovative engagement strategies. The RVP will lead a high-performing team, focusing on new logo acquisition, operational excellence, and customer success, reporting to the President of Sales, EMEA.

Must Have

• Lead, coach, and develop a high-performing Enterprise sales team focused on new logo acquisition
• Drive operational excellence by maintaining rigorous accuracy in forecasting, pipeline management and reporting, leveraging disciplined use of Salesforce
• Monitor and track team performance against activity and revenue goals
• Lead strategic campaigns that increase customer awareness, engagement, and market penetration
• Provide ongoing coaching to develop sales acumen, account planning, and value-based selling aligned with Sitecore’s go-to-market approach
• Recruit, hire, and onboard top sales talent to scale regional performance and strengthen team capabilities
• Actively participate in customer and prospect meetings to support and new logo pursuit
• Partner closely with marketing and demand generation teams to drive pipeline creation
• Build and maintain executive-level relationships with prospective customers
• Strengthen partnerships with local technology and alliance partners
• Proven sales leadership experience within a SaaS environment with a track record of coaching teams to close complex, high-value deals
• Demonstrated success leading Account Executives and consistently achieving or exceeding team quotas
• Operational rigor with a track record of accurate forecasting, CRM discipline and pipeline management
• Strong executive presence, presentation, and negotiation skills
• Consultative selling expertise and experience leveraging proven sales methodologies
• Competitive drive with a passion for winning and delivering results
• Trusted advisor to customers, partners, and internal colleagues, with strong business acumen and strategic thinking skills

Good to Have

• Demonstrable experience of selling MarTech Solutions
• Experienced selling using sales methodology (MEDDIC preferred)
• Additional European languages advantageous

Description

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com.

About the Role:

Sitecore is seeking a dynamic Regional Vice President (RVP) of Sales to lead our New Business Enterprise Account Executive team, driving net-new enterprise acquisition in Europe. As RVP Sales, you will be critical to driving Sitecore’s growth by expanding our presence in the market, executing strategic go-to-market initiatives, and shaping innovative engagement strategies that help our customers succeed in their digital transformation.

Reporting to the President of Sales, EMEA, you will lead a high-performing team of Account Executives, driving strategic sales initiatives, operational excellence, and customer success across the region.

What You'll Do:

• Lead, coach, and develop a high-performing Enterprise sales team focused on new logo acquisition
• Drive operational excellence—one of the region’s four strategic pillars—by maintaining rigorous accuracy in forecasting, pipeline management and reporting, leveraging disciplined use of Salesforce
• Monitor and track team performance against activity and revenue goals
• Lead strategic campaigns that increase customer awareness, engagement, and market penetration
• Provide ongoing coaching to develop sales acumen, account planning, and value-based selling aligned with Sitecore’s go-to-market approach
• Recruit, hire, and onboard top sales talent to scale regional performance and strengthen team capabilities
• Actively participate in customer and prospect meetings to support and new logo pursuit
• Partner closely with marketing and demand generation teams to drive pipeline creation
• Build and maintain executive-level relationships with prospective customers
• Strengthen partnerships with local technology and alliance partners

What You Need to Succeed:

• Proven sales leadership experience within a SaaS environment with a track record of coaching teams to close complex, high-value deals
• Demonstrated success leading Account Executives and consistently achieving or exceeding team quotas
• Operational rigor with a track record of accurate forecasting, CRM discipline and pipeline management
• Strong executive presence, presentation, and negotiation skills
• Consultative selling expertise and experience leveraging proven sales methodologies
• Competitive drive with a passion for winning and delivering results
• Trusted advisor to customers, partners, and internal colleagues, with strong business acumen and strategic thinking skills

Additional Skills That Could Set You Apart:

• Demonstrable experience of selling MarTech Solutions
• Experienced selling using sales methodology (MEDDIC preferred)
• Additional European languages advantageous

Equal Opportunities at Sitecore

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.