Public Relations and Public Opinion Manager (Yuangang 84)

1 Month ago • All levels • Public Relation

Job Summary

Job Description

As a Public Relations and Public Opinion Manager, your responsibilities include: understanding the user base and the public opinion environment of FPS shooting games, assessing public opinion risks based on product content and key points, formulating actionable public opinion plans and guidance methods, and regularly producing public opinion analysis and reports. You will also monitor online public opinion changes, identify user needs and risks, and promptly cooperate with the development team to respond and resolve issues, ensuring the stable improvement of product reputation. Additionally, you will optimize communication paths and mechanisms between the official platform and players, develop differentiated communication strategies for different platforms and channels, and create a positive communication atmosphere. Furthermore, you will be specifically responsible for the offensive and defensive work of the product in public opinion and ecology, including the management, strategy, and implementation of external teams.
Must have:
  • Understand FPS game users and public opinion environment
  • Assess public opinion risks and develop plans
  • Monitor online public opinion and identify risks
  • Optimize communication with players

Job Details

1、舆情管理:深入了解FPS射击游戏用户情况及舆情环境,根据产品内容及节点评估舆情风险,制定可落地的舆情预案及引导手段,定期产出舆情分析与报告。 2、风险监控与应对:日常监控全网舆情变化,挖掘用户诉求与风险,及时配合研发团队响应与解决,保障产品口碑的稳定抬升。 3、用户沟通:不断优化官方与玩家的沟通、互动路径与机制,针对不同平台、不同渠道用户制定差异化的沟通策略,营造良好的沟通氛围。 4、舆情攻防:专项负责产品在舆情、生态上的攻防工作,包含外团的管理、策略及落地。

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