PR Director, EU

4 Months ago • 12-15 Years

Public Relation

Job Description

The PR Director for the EU will develop and implement effective PR strategies across Europe. The role involves contributing to strategy and implementation of global initiatives, creating and amplifying PR opportunities with global partners like McLaren F1 Team and Manchester City Football Club, managing PR agency efforts, placing stories in various media outlets, driving coverage, writing PR plans, cultivating relationships with media, ensuring brand consistency, and tracking media coverage. The ideal candidate will have experience in financial services, technology or fintech industries, team management skills, proven success in a senior public relations role, and deep media contacts.

Good To Have:

Crypto experience is strongly preferred.
A mix of agency and in-house experience.
Experience with investment and financial communications.
Other language fluency is an advantage.
An entrepreneurial attitude and a love of crypto.

Must Have:

12-15 years PR and Communications experience.
Team management experience.
Create and execute successful PR campaigns.
Deep media contacts.
Fluent in English.
Bachelor’s degree in marketing or related fields.

Add these skills to join the top 1% applicants for this job

team-management

storytelling

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Who we are:

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

About the role:

We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives.

We are looking for someone with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.

What you'll be doing:

Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others
Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users
Manage PR agency's efforts to maximize effectiveness in support of (1) regional comms/PR initiatives and (2) global comms/PR initiatives that we would like to amplify across Europe
Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
Drive coverage volume through effective media strategy, pitching, interviews and media relations
Write PR plans and PR material for announcements and key initiatives
Cultivate and maintain relationships with media and influential industry peers
Ensure brand consistency in all efforts
Track and influence media coverage

What We Look For in You:

12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred
Team management experience
Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal
Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling
Deep media contacts across business, financial, crypto trade and TV
Experience with investment and financial communications
Fluent in English; other language fluency is an advantage
An entrepreneurial attitude and a love of crypto
Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships
Bachelor’s degree in marketing, communications, journalism or related fields