PR Director, EU
Job Summary
Job Description
The PR Director for the EU will develop and implement effective PR strategies across Europe. The role involves contributing to strategy and implementation of global initiatives, creating and amplifying PR opportunities with global partners like McLaren F1 Team and Manchester City Football Club, managing PR agency efforts, placing stories in various media outlets, driving coverage, writing PR plans, cultivating relationships with media, ensuring brand consistency, and tracking media coverage. The ideal candidate will have experience in financial services, technology or fintech industries, team management skills, proven success in a senior public relations role, and deep media contacts.
Must have:
- 12-15 years PR and Communications experience.
- Team management experience.
- Create and execute successful PR campaigns.
- Deep media contacts.
- Fluent in English.
- Bachelor’s degree in marketing or related fields.
Good to have:
- Crypto experience is strongly preferred.
- A mix of agency and in-house experience.
- Experience with investment and financial communications.
- Other language fluency is an advantage.
- An entrepreneurial attitude and a love of crypto.
4 skills required
Job Details
Who we are:
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
About the role:
We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives.
We are looking for someone with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.
What you'll be doing:
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users
- Manage PR agency's efforts to maximize effectiveness in support of (1) regional comms/PR initiatives and (2) global comms/PR initiatives that we would like to amplify across Europe
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
- Drive coverage volume through effective media strategy, pitching, interviews and media relations
- Write PR plans and PR material for announcements and key initiatives
- Cultivate and maintain relationships with media and influential industry peers
- Ensure brand consistency in all efforts
- Track and influence media coverage
What We Look For in You:
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred
- Team management experience
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling
- Deep media contacts across business, financial, crypto trade and TV
- Experience with investment and financial communications
- Fluent in English; other language fluency is an advantage
- An entrepreneurial attitude and a love of crypto
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships
- Bachelor’s degree in marketing, communications, journalism or related fields
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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