Senior Marketing Automation Specialist

N-iX is seeking a Senior Marketing Automation Specialist for a project with a top European automotive marketplace, serving over 30 million monthly users across 18 countries. This role is crucial for enhancing the online car market and user experience. The specialist will ensure platform reliability, support scalable customer engagement across multiple brands, and contribute to omni-channel automation development. The position involves technical execution, platform administration, data-driven troubleshooting, and collaboration with CRM, Product, Data, and Engineering teams.

Must Have

• Ensure MarTech stack operational continuity (Iterable, Salesforce, Marketing Cloud)
• Monitor platform health and data synchronization
• Administer user roles and configuration settings
• Train and onboard CRM/Campaign/Data Delivery teams
• Troubleshoot segmentation, templates, journeys, campaign execution
• Support data flow configuration (CRM, AWS/Databricks, Mediarithmics, Contentful)
• Contribute to multi-channel automation initiatives
• Maintain template libraries and reusable assets
• Diagnose journey failures, template rendering, deliverability issues
• 4+ years in marketing automation, CRM engineering, or MarTech operations
• Hands-on experience with major automation platforms (Iterable, Salesforce, Marketing Cloud, Hubspot)
• Expertise in stakeholder and project management
• Proficiency in REST APIs, data integration, Javascript, SQL
• Experience building and optimizing multi-step journeys
• Strong analytical skills and comfort with dashboards
• Familiarity with GDPR and data privacy principles
• Knowledge of deliverability tools (Google Postmaster, MxToolbox)
• Upper-Intermediate English proficiency

Perks & Benefits

• Flexible working format - remote, office-based or flexible
• A competitive salary and good compensation package
• Personalized career growth
• Professional development tools (mentorship program, tech talks and trainings, centers of excellence, and more)
• Active tech communities with regular knowledge sharing
• Education reimbursement
• Memorable anniversary presents
• Corporate events and team buildings
• Other location-specific benefits

N-iX is looking for Senior Marketing Automation Specialist to join the fast-growing team one our project! Our customer is the European online car market with over 30 million monthly users, with a market presence in 18 countries. As a Senior Marketing Automation Specialist, you will play a pivotal role in shaping the future of online car markets and enhancing the user experience for millions of car buyers and sellers.This role ensures day-to-day platform reliability, supports scalable customer engagement across multiple brands and markets, and contributes to the continuous development of our omni-channel automation capabilities. The position combines technical execution, platform administration, data-driven troubleshooting, and close collaboration with CRM Managers, Product, Data, and Engineering teams.

Responsibilities:

• Ensure operational continuity and performance of the MarTech stack (Iterable, Salesforce, Marketing Cloud, supporting integrations with Sales and Service Cloud, Litmus, and more).
• Monitor platform health, journey execution, error rates, and data synchronization issues across channels (Email, Push, In-App, WhatsApp).
• Administer users, roles, permissions, and configuration settings across tools.
• Enable CRM Managers, Campaign Managers, and Data Delivery teams through training, documentation, and hands-on onboarding to platform capabilities.
• Provide day-to-day troubleshooting and solution guidance on segmentation, templates, content automation, journeys, and campaign execution.
• Support data flow configuration and maintenance across CRM systems, AWS/Databricks pipelines, audience sync tools (e.g., Mediarithmics), and CMS integrations (e.g., Contentful).
• Contribute to automation initiatives enabling highly personalized, real-time, multi-channel communication journeys for B2C and B2B audiences.
• Assist in monitoring and improving data synchronization reliability across systems.
• Maintain and evolve template libraries, modular email components, and reusable assets.
• Diagnose and resolve issues related to journey failures, template rendering, deliverability, and API-driven components.

Requirements:

• Minimum 4 years of experience in marketing automation, CRM engineering, or MarTech operations.
• Hands-on experience with at least one major automation platform (Iterable, Salesforce, Marketing Cloud, Hubspot, or equivalent).
• Proven expertise in both stakeholder management and project management
• Hands-on working with REST APIs, data integration patterns, Javascript, and SQL.
• Experience building, troubleshooting, and optimizing multi-step journeys or workflows.
• Strong analytical skills, comfort with dashboards, and campaign performance metrics.
• Familiarity with GDPR and data privacy principles related to CRM operations.
• Knowledge of deliverability monitoring tooling (Google Postmaster, MxToolbox) and ESP authentication methods.
• English level - at least Upper-Intermediate, both spoken and written.

We offer*:

• Flexible working format - remote, office-based or flexible
• A competitive salary and good compensation package
• Personalized career growth
• Professional development tools (mentorship program, tech talks and trainings, centers of excellence, and more)
• Active tech communities with regular knowledge sharing
• Education reimbursement
• Memorable anniversary presents
• Corporate events and team buildings
• Other location-specific benefits

*not applicable for freelancers