Responsible for the commercial development of the company's sports event business, leading sponsorship and naming rights collaborations for well-known domestic and international sports events. Expand strategic partnerships with brands (e.g., sports brands, FMCG, finance, technology) to increase market share and brand influence in sports marketing. Key responsibilities include commercial development, client resource expansion, project management, and market insight with innovation.

Must Have

• 3+ years of experience in sports marketing, brand cooperation, or business development
• Successful track record in leading large-scale event sponsorships (e.g., Olympics, World Cup, Asian Games preferred)
• Familiarity with the sports industry chain (event organizers, brands, media rights)
• Possess top-tier brand client resources (e.g., Nike, Red Bull, Mercedes-Benz)
• Strong business negotiation and proposal skills, capable of independently managing multi-million dollar projects
• Excellent market acumen and proficiency in data-driven ROI analysis for sponsorships
• Fluent in English for international event collaborations
• Strong cross-cultural communication skills

Good to Have

• Background in the business travel industry or sports agency, familiar with the 'sports + tourism' business model
• Commercial insights into esports and emerging sports (e.g., frisbee, cycling)

Perks & Benefits

• Competitive annual salary (benchmarked against top market salaries, including high commission/bonuses)
• Priority access to event resources
• Global business travel opportunities
• Customized training

Job Overview

Responsible for the commercial development of the company's sports event business, leading sponsorship and naming rights collaborations for well-known domestic and international sports events, expanding strategic partnerships with brands (e.g., sports brands, FMCG, finance, technology, etc.), and enhancing the company's market share and brand influence in the sports marketing field.

Core Responsibilities

Commercial Development (BD) and Sponsorship Collaboration

• Identify and connect with sponsorship and naming rights opportunities for international/domestic well-known sports events (e.g., marathons, football leagues, esports), and design customized rights packages.
• Lead negotiations with brand clients (e.g., Fortune 500 companies, industry-leading brands), complete sponsorship agreement signing and fund realization.
• Analyze the commercial value of event IPs and formulate a tiered sponsorship system (title sponsor, official partner, supplier, etc.).

Client Resource Expansion

• Establish and maintain long-term cooperative relationships with brand marketing departments, sports industry associations, and event organizers.
• Develop precise marketing strategies for target industries (e.g., sports equipment, beverages, automobiles, etc.) to drive cooperation conversion.

Full Project Lifecycle Management

• Coordinate internal and external teams (legal, finance, event operations) to ensure the implementation of sponsorship rights.
• Monitor cooperation effectiveness, provide ROI analysis reports, and optimize subsequent cooperation strategies.

Market Insight and Innovation

• Track sports marketing trends and explore cooperation opportunities for emerging event IPs (e.g., esports, outdoor sports).
• Combine the company's business travel resources to design integrated marketing solutions for "sports + tourism" (e.g., event-themed travel packages).

Job Requirements

Experience Background

• 3+ years of experience in sports marketing, brand cooperation, or business development, with successful cases of leading large-scale event sponsorships (e.g., Olympics, World Cup, Asian Games preferred).
• Familiar with the sports industry chain (event organizers, brands, media rights, etc.), possessing top-tier brand client resources (e.g., Nike, Red Bull, Mercedes-Benz, etc.).

Core Competencies

• Strong business negotiation and proposal skills, capable of independently completing multi-million dollar cooperation projects.
• Excellent market acumen, proficient in data-driven ROI analysis for sponsorships.
• Fluent in English (essential for international event collaborations), with cross-cultural communication skills.

Bonus Points

• Background in the business travel industry or sports agency, familiar with the "sports + tourism" business model.
• Commercial insights into esports and emerging sports (e.g., frisbee, cycling).

Compensation and Benefits

• Annual salary range: Negotiable (benchmarked against top market salaries, including high commission/bonuses).
• Benefits: Priority access to event resources, global business travel opportunities, customized training.