Content Strategy & Communication Specialist

This role is responsible for driving high-quality content strategy, communication management, and marketing support for internal stakeholders across the organization. The specialist will partner closely with Internal Communications, Marketing, Business Units, and cross-functional teams to craft compelling narratives, ensure consistent brand positioning, and enable effective promotion of products, services, solutions, initiatives, and events. The ideal candidate blends strategic thinking with hands-on execution, someone who respects established communication practices yet brings a fresh, modern lens to engagement.

Must Have

• Drive high-quality content strategy, communication management, and marketing support for internal stakeholders.
• Partner closely with Internal Communications, Marketing, Business Units, and cross-functional teams.
• Craft compelling narratives and ensure consistent brand positioning.
• Enable effective promotion of products, services, solutions, initiatives, and events.
• Exceptional writing, editing, and proofreading skills with strong command over business communication.
• Ability to translate complex business topics into clear, compelling narratives.
• Proven experience developing communication campaigns and marketing content.
• Demonstrated capability in stakeholder management and navigating matrixed organizations.
• Strong organizational skills with the ability to handle multiple projects simultaneously.

Good to Have

• Experience working in an internal shared services or in-house creative/content team.
• Familiarity with digital communication channels, engagement analytics, and modern content tools.
• Exposure to design principles and ability to collaborate effectively with creative/visual teams.
• Knowledge of brand governance, change communication, and leadership communication.
• Understanding of integrated marketing campaigns and event communication.
• Ability to challenge the status quo respectfully and push for higher communication standards.

Company Description

Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 27,000+ associates, it’s the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.

Job Description

Roles & Responsibilities :

This role is responsible for driving high-quality content strategy, communication management, and marketing support for internal stakeholders across the organization. The specialist will partner closely with Internal Communications, Marketing, Business Units, and cross-functional teams to craft compelling narratives, ensure consistent brand positioning, and enable effective promotion of products, services, solutions, initiatives, and events.

The ideal candidate blends strategic thinking with hands-on execution, someone who respects established communication practices yet brings a fresh, modern lens to engagement.

Qualifications

Educational qualification:

Bachelor’s degree in Communications, Journalism, Marketing, English, or related field.

Experience :

4–8 years of experience in content strategy, internal communications, marketing communication, or editorial roles.

Mandatory/requires Skills :

• Exceptional writing, editing, and proofreading skills with strong command over business communication.
• Ability to translate complex business topics into clear, compelling narratives.
• Proven experience developing communication campaigns and marketing content.
• Demonstrated capability in stakeholder management and navigating matrixed organizations.
• Strong organizational skills with the ability to handle multiple projects simultaneously

Preferred Skills :

• Experience working in an internal shared services or in-house creative/content team.
• Familiarity with digital communication channels, engagement analytics, and modern content tools.
• Exposure to design principles and ability to collaborate effectively with creative/visual teams.
• Knowledge of brand governance, change communication, and leadership communication.
• Understanding of integrated marketing campaigns and event communication.
• Ability to challenge the status quo respectfully and push for higher communication standards.

Additional Information

Key Deliverables & Responsibilities

Content Strategy & Planning

• Develop content strategies aligned to business priorities, organizational narratives, and stakeholder objectives.
• Build and maintain content calendars for campaigns, announcements, initiatives, and recurring communication programs.
• Provide guidance on communication formats, channels, tone, and storytelling approaches.

Communication Development & Execution

• Draft, edit, and refine high-impact communication materials: emails, newsletters, leadership messages, campaign copy, product/solution briefs, event promotions, magazine articles, and internal announcements.
• Manage end-to-end communication workflows from requirement intake to delivery.
• Ensure brand voice, consistency, and compliance with internal communication guidelines.

Marketing Support

• Create compelling marketing collateral for internal audiences including posters, banners, presentations, and campaign messaging.
• Partner with design teams to translate content into engaging visual deliverables.
• Support product/solution marketing efforts by developing value propositions, messaging frameworks, and promotional assets.

Stakeholder & Project Management

• Engage with internal teams to understand requirements, gather inputs, and manage expectations.
• Coordinate reviews, approvals, and feedback loops with multiple stakeholders.
• Ensure on-time delivery with strong focus on quality, accuracy, and business impact.

Insights & Continuous Improvement

• Monitor communication effectiveness using engagement metrics and stakeholder feedback.
• Recommend enhancements to communication processes, templates, and storytelling models.
• Bring new ideas, industry trends, and best practices to elevate overall communication maturity.