Manager, Digital Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Virgin Music Group is currently seeking a professional for its office. The individual will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.

How You’ll CREATE:

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
• Manage cross-platform social media content calendars and digital fan engagement experiences.
• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
• Interest in gaming, metaverse and innovation spaces
• Passion for social media and short form video marketing.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category:

Marketing, Streaming & Digital Media