Trade Shopper Marketing Specialist

2 Months ago • All levels • Marketing • $6,000,000 PA - $8,000,000 PA

Job Summary

Job Description

The Trade Shopper Marketing Specialist will be responsible for planning and executing trade shopper marketing strategies for the personal healthcare business (BtoC). The main goal is to help consumers understand and purchase the company's products through effective in-store displays, promotions, and engagement with retail channels. The role involves managing consistent brand messaging, developing shopper communication based on consumer insights, and collaborating with product marketing and sales teams. This includes managing displays, campaigns, promotional expenses, and managing consultants.
Must have:
  • Experience in trade shopper marketing.
  • Experience in managing in-store promotions and campaigns.
  • Manage promotional expenses and consultants.
Good to have:
  • Experience in trade shopper marketing in electronics or drugstores.
  • Understanding of online mechanisms.
  • Ability to analyze data and implement PDCA cycles.
Perks:
  • Commuting allowance.
  • Social insurance (employee pension insurance, health insurance).
  • Labor insurance (employment insurance, industrial accident compensation insurance).
  • Retirement benefit system.

Job Details

Job Title

Trade Shopper Marketing Specialist

Job Description

Job title:

Trade Shopper Marketing Specialist

あなたの役割:

・当社のパーソナルヘルスケア事業部(BtoCビジネス)におけるトレードショッパーマーケティングスペシャリストを募集します。

・一般消費者様に対し、どれだけ当社の製品を具体的に分かりやすく理解いただいたうえで、ご購入いただけるか、そのためのプランニングから実行までが重要なキーアクションとなります。

・最終的には、セルアウト、来ブース数~購入までのコンバージョンなどが主な目標です。

【具体的な業務内容】

・店舗・販売チャネルの展示などに対し、統一性のあるブランドメッセージを消費者に配信することを管理し、優れた消費者体験の促進。

・効果的なプロモーション、消費者アクティベーション、新製品発売プランをプロダクトマーケティング、オンライン/オフラインセールスと密に協働しながら立案し、営業を通じて得意先のエンゲージメントをリード。
・消費者行動とインサイトの理解に基づき、店頭での効果的なショッパーコミュニケーションを開発。

このポジションに求められる実務経験 :

・トレードショッパーマーケティングの知見をお持ちで、店頭販促物、キャンペーン企画進行、販促経費管理、コンサルタント管理、展示会の作り込みなどの経験がある方

・家電やドラッグストアでのトレードショッパーマーケティングの経験がある方歓迎

・オンラインの仕組みを知っている方

・数字分析からPDCAを回せる方

【求める人物像】

・理論的な思考ができる方

・社内社外関わらずステイクホルダーを巻き込んで推進できる方

・スピード感のある人

・製品、ブランドに愛着を持てる方

【語学力】

・ビジネスレベルの英語 (各国のStakeholderとディスカッション可能な英語力)

・ネイティブレベルの日本語力

募集要項:

【契約期間】期間の定めなし 

【試用期間】試用期間あり(原則として入社日より6ヶ月)

【業務内容】(雇入れ直後)上記のとおり(変更の範囲)会社の定める業務

【就業場所】(雇入れ直後)本社(麻布台ヒルズ) (変更の範囲)会社の定める就業場所

【就業時間】9:00-17:30 休憩時間:原則として12:00-13:00  

【勤務形態】ハイブリット(週3日オフィス出社、週2日までリモート勤務可能)               

【休日】毎週土曜日(所定休日)、日曜日(法定休日)、国民の祝日、年末年始(12月29日-1月4日) 

【休暇】初年度有給休暇 最大20日間(2年度~5年度 20日/6年度以降 25日 付与)、CareLeave(年間10日間)、Sick Leave(年間最大30日間)ほか 

【時間外労働】あり 

【給与】基本給 年収600~800万円 ご経験により考慮します 

※30時間分固定時間外勤務手当を含む 

※固定時間外勤務手当は残業がない場合も支給し、超過分は別途支給します 

【賞与】インセンティブ 15%

※インセンティブは毎年3月に支給。(会社業績、部門業績、個人評価によって変動あり) 

※年度途中入社者は対象期間中日割計算あり 

【手当】通勤手当の支給あり 

【加入保険】社会保険(厚生年金保険、健康保険)・労働保険(雇用保険、労災保険) 

【退職金制度】退職一時金および確定拠出年金の2本立て 

【研修制度】 各種オンライン研修、入社後のサポート研修あり

【社内公募制度あり】社内でのキャリアチェンジを推進する制度として社内公募制度の体制あり 

【その他】PhiliFlexポイント:72,000 ポイント(1ポイント=1円) 

1. Philips について

2. 私たちは医療技術(ヘルステック)企業です。私たちは「すべての人々が重要である」という信念に基づいて組織全体を構築し、世界中の全ての人々が私たちに相応しい質の高い医療にアクセスできるようになるまで、立ち止まることはありません。
一生をかけられる仕事をしましょう。人々の健やかな人生のために。

3. もしこのポジションにご興味をお持ちいただけるようでしたら、全ての要件に当てはまらなくても構いませんので、ぜひ一度ご応募ください。
あなたは、Philips内の他のポジションに適任な候補者であるかもしれません。

4. 当社のダイバーシティ&インクルージョンへの取り組みについては、こちらをご覧ください。

Similar Jobs

London stock Exchange - QA Analyst

London stock Exchange

Bucharest, Bucharest, Romania (On-Site)
3 Weeks ago
PwC - Legal Senior Associate

PwC

Bangkok, Bangkok, Thailand (On-Site)
9 Months ago
Trend Micro - Strategic Partner Manager

Trend Micro

Doha, Doha Municipality, Qatar (On-Site)
9 Months ago
Zscaler - Staff Software Development Engineer - Browser Team

Zscaler

Madrid, Community Of Madrid, Spain (Remote)
1 Month ago
ISS Stoxx - Sales Specialist – Sustainability and Climate Data

ISS Stoxx

Stockholm, Stockholm County, Sweden (On-Site)
1 Month ago
The Globel Talent Co - Performance Marketing Manager

The Globel Talent Co

Johannesburg, Gauteng, South Africa (Remote)
2 Weeks ago
Razer - Channel Marketing Specialist, Ecommerce

Razer

Irvine, California, United States (On-Site)
3 Weeks ago
Philips - Marketing Manager, Male Grooming

Philips

Shanghai, China (On-Site)
1 Month ago
InMobiInMobi - Search Engine Marketing Manager - Microsoft Advertising, Beijing

InMobiInMobi

Beijing, Beijing, China (On-Site)
7 Months ago
resonance  - Lifecycle Marketing Manager

resonance

New York, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Corsair - DIY Marketing Specialist, Vietnam

Corsair

Vietnam (On-Site)
3 Months ago
bytedance - Algorithm Engineer, Security Assurance

bytedance

Singapore (On-Site)
2 Months ago
Tencent - Compensation & Benefits Manager

Tencent

California, United States (On-Site)
4 Months ago
Fictiv - NetSuite Technical Lead

Fictiv

Pune, Maharashtra, India (On-Site)
6 Days ago
SparkCognition - Marketing Manager

SparkCognition

Bengaluru, Karnataka, India (On-Site)
9 Months ago
hogarth - Image Content Producer

hogarth

Sunnyvale, California, United States (Hybrid)
1 Month ago
Netflix - Localization Producer, UCAN Nonfiction

Netflix

Los Angeles, California, United States (On-Site)
5 Months ago
Aristocrat - Software Engineer - Tools

Aristocrat

North Ryde, New South Wales, Australia (Hybrid)
3 Months ago
FanCode - Associate Vice President - Product Design

FanCode

Mumbai, Maharashtra, India (On-Site)
9 Months ago
OKX - Senior Program Manager, Employee Engagement

OKX

Hong Kong (On-Site)
6 Days ago

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Glean - Solutions Engineer

Glean

Tokyo, Japan (Remote)
1 Month ago
warner bros games - Senior Manager/Manager, Category Management of Licensing

warner bros games

Minato City, Tokyo, Japan (Hybrid)
4 Months ago
Tencent - Senior Business Development Manager/Director

Tencent

Tokyo, Japan (On-Site)
3 Months ago
platinum games - Intellectual Property Manager

platinum games

Fukuoka, Fukuoka, Japan (Hybrid)
5 Months ago
bytedance - Content Moderator - PUSH, Trust & Safety - Japan

bytedance

Tokyo, Japan (On-Site)
3 Months ago
Cygames - Photogrammetry Engineer & Artist

Cygames

Shibuya, Tokyo, Japan (On-Site)
2 Months ago
q games - Marketing Coordinator

q games

Kyoto, Kyoto, Japan (On-Site)
2 Months ago
Game freak - Planner [Junior Class]

Game freak

Chiyoda City, Tokyo, Japan (On-Site)
1 Month ago
Niantic - Game Designer, Pokémon GO

Niantic

Tokyo, Japan (Hybrid)
2 Months ago
Ansys - Application Engineer II SCBU

Ansys

Tokyo, Japan (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Mistplay - Senior Brand Marketing Manager

Mistplay

Toronto, Ontario, Canada (Hybrid)
2 Weeks ago
Visa - Senior Paralegal, Internal Creative Marketing Services (Ad Hock)

Visa

Atlanta, Georgia, United States (Hybrid)
2 Months ago
Zuora - Regional Field Marketing Manager - Southern Europe

Zuora

Paris, Île-de-France, France (On-Site)
1 Month ago
Sword Health - Head of Marketing

Sword Health

United States (Remote)
3 Months ago
Survay Monkey - Senior Email Marketing Specialist

Survay Monkey

Ottawa, Ontario, Canada (Hybrid)
1 Week ago
HHA Exchange - Senior Growth Marketing Manager

HHA Exchange

New York, New York, United States (Remote)
1 Month ago
Eneba Games - Outsourcing Specialist, Marketing

Eneba Games

(Remote)
3 Months ago
Epic Games - Senior Director, Player Growth & Lifecycle Marketing

Epic Games

(On-Site)
2 Months ago
Xsolla - Director of Regional Marketing - Middle East & Africa

Xsolla

Dubai, Dubai, United Arab Emirates (Hybrid)
6 Days ago
Mercury - Performance Marketing Manager

Mercury

San Francisco, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

Mount Pleasant, Pennsylvania, United States (On-Site)

Cambridge, Massachusetts, United States (On-Site)

Panama City, Panamá Province, Panama (On-Site)

Batam, Riau Islands, Indonesia (On-Site)

Bothell, Washington, United States (On-Site)

Cambridge, Massachusetts, United States (On-Site)

Plymouth, Minnesota, United States (On-Site)

Huixquilucan De Degollado, State Of Mexico, Mexico (On-Site)

View All Jobs

Get notified when new jobs are added by Philips

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug