Search Engine Marketing Manager - Microsoft Advertising, Beijing

8 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As the Search Engine Marketing Manager for Microsoft Advertising at InMobi, you'll manage InMobi's exclusive partnership with Microsoft for Bing search inventory. Responsibilities include developing bidding plans, managing accounts, analyzing data for optimization, and collaborating with team members. You'll need expertise in Microsoft Bing, Baidu, 360, and Sogou search advertising systems, including account placement and optimization. Experience in managing large-scale advertising accounts and data-driven strategy optimization is crucial. Fluent business-level English is required.
Must have:
  • 5+ years SEM experience
  • Bing/Baidu/360/Sogou expertise
  • Account management & optimization
  • Data analysis & optimization skills
  • Excellent communication skills
  • Fluent business English

Job Details

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data, and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
 
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership, and are results-focused. We invite you to free yourself, dream big and chase your passion.
 
What do we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. 
 
What is expected out of you?
Microsoft and InMobi have entered into a strategic partnership. As per this, InMobi will be the exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete business management/transaction across Bing.
 
As Search Engine Marketing Manager for Microsoft Advertising at InMobi, you must be:
  • Familiar with Microsoft Bing/Baidu/360/Sogou search engine bidding advertising systems and processes, with practical skills in search or information flow account placement and account optimization
  • Able to develop reasonable bidding plans based on customer needs and budget, responsible for daily account maintenance or customer guidance
  • Ability to analyze customer account placement data and assist customers in developing feasible optimization plans based on the analysis results 

Role requirement & expectation:

  • Bachelor's degree or above
  • More than 5 years of work experience in Search Engine Marketing related fields
  • Familiar with various advertising platforms, including but not limited to search advertising and feed flow advertising, with the ability to operate large-scale advertising accounts
  • Proficient in data analysis and able to use data-driven optimization of advertising strategies
  • Having good communication and collaboration skills, able to maintain close communication and collaboration with team members
  • Fluent in business level English Language

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

Similar Jobs

Illumina - Senior Engineer – LCM

Illumina

Shanghai, China (On-Site)
1 Year ago
Sailpoint - Staff Software Engineer

Sailpoint

Pune, Maharashtra, India (Hybrid)
3 Weeks ago
PlaySimple - Game Producer

PlaySimple

(On-Site)
4 Months ago
hogarth - Senior Account Executive

hogarth

Mumbai, Maharashtra, India (On-Site)
2 Months ago
Ubisoft - Application Specialist

Ubisoft

Bucharest, Bucharest, Romania (Hybrid)
4 Months ago
Toast - Field Marketing Manager

Toast

United States (Remote)
1 Month ago
Capgemini - Engagement Executive-Marketing Operations

Capgemini

Kolkata, West Bengal, India (On-Site)
2 Months ago
Open Systems Technologies - Marketing Associate

Open Systems Technologies

Charlotte, North Carolina, United States (On-Site)
2 Weeks ago
Philips - Zone Marketing Lead - PH JAPAC

Philips

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Months ago
The Globel Talent Co - Head of Marketing - Growth Focus

The Globel Talent Co

Berlin, Berlin, Germany (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Fortra - IBM i Software Implementation Consultant

Fortra

Colombia (On-Site)
3 Weeks ago
Bondex - 3D Stylized Environment Artist

Bondex

Philippines (Remote)
11 Months ago
imerza - Art Lead

imerza

United States (Remote)
2 Months ago
Luma - Data Scientist

Luma

Palo Alto, California, United States (Hybrid)
10 Months ago
Lionbridge Games - Global Account Director

Lionbridge Games

(Remote)
5 Months ago
Dentsu - Media Bill Pay Technician

Dentsu

Montreal, Quebec, Canada (On-Site)
2 Months ago
playrix  - Office Manager

playrix

Ireland (On-Site)
4 Months ago
Adyen - Enterprise Sales Development Representative

Adyen

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
Hawkeye Innovations - Match Operations Assistant

Hawkeye Innovations

Braga, Braga, Portugal (On-Site)
1 Month ago
NVIDIA - Senior Networking Security Research Architect

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Beijing, Beijing, China

Unity - Senior APAC Marketing Manager

Unity

Beijing, China (On-Site)
1 Week ago
Bosch Group - SAP Process Application Consultant (Controlling)

Bosch Group

Suzhou, Jiangsu, China (On-Site)
1 Month ago
Paper games - NOVA Training Camp: Scene Original Painting - Infinite Warmth

Paper games

Shanghai, China (On-Site)
2 Months ago
MiQ - Sales Manager/Director

MiQ

Beijing, China (On-Site)
2 Months ago
Tencent - Overseas Game Community Operation - Western European Region

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago
sony global (Games) - Artificial intelligence researcher

sony global (Games)

Shenzhen, Guangdong Province, China (On-Site)
3 Months ago
Nagarro - Associate Director, Delivery

Nagarro

Shanghai, Shanghai, China (On-Site)
9 Months ago
AECOM - CAD Technician

AECOM

Changsha, Hunan, China (On-Site)
1 Month ago
Electronic Arts - Senior Operations Manager

Electronic Arts

Shanghai, China (On-Site)
2 Weeks ago
Thatgamecompany - Social Media Specialist, China

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

plarium - Marketing Analytics Director

plarium

Herzliya, Tel Aviv District, Israel (Hybrid)
1 Month ago
Grab - Assistant Marketing Manager, GrabAds and Partnerships

Grab

Bangkok, Thailand (On-Site)
2 Months ago
 Many Chat  Inc  - Lifecycle Marketing Manager

Many Chat Inc

Austin, Texas, United States (Hybrid)
1 Week ago
Nintendo - Associate CRM Marketing Analyst - Switch News

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
Apple - Marketing Operations Email Specialist

Apple

Cupertino, California, United States (On-Site)
3 Weeks ago
sofar sounds - Lifecycle Marketing Manager

sofar sounds

London, England, United Kingdom (On-Site)
2 Months ago
bytedance - Lark Integrated Marketing Intern - 2025 Start

bytedance

Singapore (On-Site)
7 Months ago
Zones - Marketing Manager Business & Growth Initiatives

Zones

Noida, Uttar Pradesh, India (On-Site)
1 Month ago
Nolimit City - Marketing Coordinator

Nolimit City

Malta (On-Site)
9 Months ago
Zuru - Brand Marketing Executive

Zuru

Auckland, Auckland, New Zealand (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

San Mateo, California, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

San Mateo, California, United States (On-Site)

New York, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by InMobi

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug