Manager, Ad Operations (Demand)

The Manager, Ad Operations (Demand) at InMobi Advertising is a critical role within the North America Go-to-Market organization. This position serves as the primary operational bridge between regional Sales teams and Central Operations, ensuring flawless execution across the global exchange business. Responsibilities include real-time campaign and deal operations, rapid issue resolution, and providing proactive data-driven insights to ensure seamless execution and exceptional performance for PMP and Brand IO activities. This highly collaborative role requires deep programmatic expertise and operational rigor.

Must Have

• Serve as primary North America point of contact for RFP triage, Brand IO setup, audience and deal requests, pacing checks, and creative QA needs.
• Oversee the end-to-end campaign lifecycle, including IO validation, deal configuration, creative troubleshooting, pacing strategy, and KPI monitoring.
• Monitor PMP and Brand IO performance in real time—identifying anomalies, surfacing insights, and enabling optimization recommendations.
• Ensure configuration accuracy across SFDC, Beeswax, and other operational systems, maintaining compliance with platform policies and brand-safety standards.
• Manage the regional triage queue in Salesforce, ensuring SLA adherence, same-day responsiveness, and high-quality operational support.
• Act as the operational liaison between GTM teams and Central Ops HQ, ensuring smooth handoffs and nonstop workflow continuity across time zones.
• Participate in daily GTM syncs and weekly HQ/CoE reviews to align on campaign performance, triage trends, operational challenges, and strategic priorities.
• Collect and elevate market-specific feedback to HQ teams to help refine workflows, tooling, data quality, and operational processes.
• Act as a regional quality gatekeeper, ensuring data integrity, campaign hygiene, and consistency across audience mapping, deal inclusion, pacing setup, and inventory alignment.
• Conduct periodic deal health audits to detect inefficiencies, ensure SLA compliance, and maintain operational excellence across teams.
• Lead training and enablement sessions on SOPs, campaign setup, reporting, troubleshooting, and operational best practices.
• Foster collaboration across L1–L3 operations teams, reinforcing cross-regional alignment and a culture of precision, discipline, and continuous improvement.

Perks & Benefits

• Competitive salary
• RSU grant (where applicable)
• High-quality medical, dental, and vision insurance (including company-matched HSA)
• 401(k) company match
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
• Substantial maternity and paternity leave benefits
• Compassionate work environment
• Flexible working hours
• Wellness stipend
• Free lunch provided in offices daily
• Pet-friendly work environment
• Robust pet insurance policy
• Employee Assistance Program (EAP)

Overview of the role:

The Manager, Ad Operations (Demand), plays a critical role within InMobi’s North America Go-to-Market (GTM) organization, serving as the primary operational bridge between regional Sales teams and our Central Operations headquarters. Often referred to as the “engine room,” Central Operations functions as both the analytical core and operational connective tissue of the company—linking systems, teams, and workflows to ensure flawless execution across our global exchange business.

In this role, you will act as the in-region triage and operational partner for InMobi Exchange, supporting Sales, Client Development, Agency Development, PTD, DPM, and Core Ops teams across time zones. You will be responsible for real-time campaign and deal operations, rapid issue resolution, and proactive data-driven insights that ensure seamless execution and exceptional performance across PMP and Brand IO activity.

This is a highly collaborative, demand-facing operations role suited for someone who thrives in a dynamic environment, has deep programmatic expertise, and brings both consultative strength and operational rigor to the table.

The impact you'll make:

• Serve as the primary North America point of contact for all RFP triage, Brand IO setup, audience and deal requests, pacing checks, and creative QA needs.
• Oversee the end-to-end campaign lifecycle, including IO validation, deal configuration, creative troubleshooting, pacing strategy, and KPI monitoring (CTR, VCR, Viewability).
• Monitor PMP and Brand IO performance in real time—identifying anomalies, surfacing insights, and enabling optimization recommendations to drive better outcomes.
• Ensure configuration accuracy across SFDC, Beeswax, and other operational systems, maintaining compliance with platform policies and brand-safety standards.
• Manage the regional triage queue in Salesforce, ensuring SLA adherence, same-day responsiveness, and high-quality operational support.
• Act as the operational liaison between GTM teams (Sales, CSMs, Agency Development, DPM) and Central Ops HQ (IST), ensuring smooth handoffs and nonstop workflow continuity across time zones.
• Participate in daily GTM syncs and weekly HQ/CoE reviews to align on campaign performance, triage trends, operational challenges, and strategic priorities.
• Collect and elevate market-specific feedback to HQ teams to help refine workflows, tooling, data quality, and operational processes.
• Act as a regional quality gatekeeper, ensuring data integrity, campaign hygiene, and consistency across audience mapping, deal inclusion, pacing setup, and inventory alignment.
• Conduct periodic deal health audits to detect inefficiencies, ensure SLA compliance, and maintain operational excellence across teams.
• Lead training and enablement sessions on SOPs, campaign setup, reporting, troubleshooting, and operational best practices.
• Foster collaboration across L1–L3 operations teams, reinforcing cross-regional alignment and a culture of precision, discipline, and continuous improvement.

The experience we need:

• 8+ years of experience in programmatic operations, campaign management, deal operations, or ad operations, ideally within a global adtech organization.
• Strong expertise in PMPs, Private Auctions, Brand IOs, and campaign setup workflows across major DSPs (DV360, The Trade Desk, Xandr, Beeswax).
• Advanced proficiency in Excel, SQL, and BI tools (Looker, Tableau, Power BI) with the ability to analyze data, diagnose issues, and communicate insights clearly.
• Demonstrated understanding of creative QA, pacing logic, inclusion/exclusion workflows, and deal health optimization.
• Proven ability to partner effectively with Sales, Client Development, CSMs, Product, and HQ Operations stakeholders.
• Comfortable working across global time zones to support operational continuity between North America teams and India HQ.
• Experience mentoring or training new hires and enabling teams in operations, analytics, or technical troubleshooting.
• Exceptional attention to detail, a structured approach to problem-solving, and a passion for operational excellence.
• Strong communication skills and the ability to navigate fast-moving environments while balancing multiple simultaneous workstreams.

What we build…

At InMobi, we’re building products that are redefining industries. Our ecosystem spans:

• InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands
• Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content
• 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts

With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry.

What sets us apart?

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.

At InMobi, you’ll be surrounded by people who…

• Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
• Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
• Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
• Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
• Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks

Award-winning culture, best-in-class benefits

Our compensation philosophy enables us to provide a competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation based on a wide variety of factors, including role, nature of experience, skills, and location.

The base salary (fixed) pay range for this role would range from $122,500 to $160,000 USD (min to max of base salary pay range). This salary range is applicable for our offices located in California and New York*.

*Our ranges may vary based on the final location or region of the roles in accordance with the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock enables us to treat our employer company as our own and base our decisions on the company’s best interests at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our U.S. benefits:

• Competitive salary and RSU grant (where applicable)
• High-quality medical, dental, and vision insurance (including company-matched HSA)
• 401(k) company match
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
• Substantial maternity and paternity leave benefits and compassionate work environment
• Flexible working hours to suit everyone
• Wellness stipend for a healthier you!
• Free lunch provided in our offices daily
• Pet-friendly work environment and robust pet insurance policy - because we love our animals!
• Employee Assistance Program (EAP)

If this sounds like the kind of team, role, values, benefits, and challenges that excite you, we’d love to hear from you. Go for it!

InMobi is an equal opportunity employer

InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!