Lifecycle Marketing Manager

1 Month ago • All levels • Marketing

Job Summary

Job Description

As a Lifecycle Marketing Manager, you will be responsible for owning user retention by mapping lifecycles, identifying drop-offs, and building experiments to bring people back. You'll use AI, no-code tools, and your creative skills to build automations and messaging flows. You'll also create content and personalize experiences at scale with AI, run lifecycle experiments, and analyze data to measure impact. The role involves defining the future of fashion and retention marketing in the age of AI, moving faster with AI and automation, operating at the edge of marketing and AI, and seeing your work reflected in the product, numbers, and user feedback.
Must have:
  • Own user retention and build experiments.
  • Build automations and messaging flows using AI and no-code tools.
  • Create personalized content with AI.

Job Details

We're looking for a retention marketer and operator to take ownership of our activation, re-engagement, and retention systems for a company building the future of fashion. Turn new users into active creators, and creators into repeat customers — through smart, personalized, automated lifecycle experiences.


You thrive on building, testing, and iterating quickly—and using AI, no-code tools, and clever thinking to move fast and deliver impact. You’ll dig into user behavior, design lifecycle experiments, and use AI and automation tools to execute campaigns fast. No waiting for product or engineering—this is your playground.

In this role, you will...

  •  Own user retention: Map the lifecycle, find dropoffs, and build experiments to bring people back.
  •  Hack together systems: Use AI, no-code tools, and your own creative muscle to build automations, messaging flows, and activation loops.
  •  Create at scale with AI: Use AI tools to generate and personalize content, landing pages, emails, and in-product experiences.
  •  Run lifecycle experiments: Test content, timing, frequency, and segmentation strategies to find what works—across messaging, onboarding flows, reactivation campaigns, or new user segments.
  •  Act on data: Surface insights, design interventions, and measure impact.

Why This Role is Special

  •  You’ll define the future of the fashion industry and retention marketing in the age of AI—not just optimize an existing playbook.
  •  You’ll move faster than traditional teams thanks to AI, automation, and full ownership.
  •  You’ll operate at the edge of marketing, no-code, and AI—and become a model for the future of growth.
  • You’ll see your work in the product, in the numbers, and in user feedback—every day.

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About The Company

Resonance is building a more sustainable and valuable fashion industry for designers, brands, manufacturers, consumers, and the planet. The company’s AI-powered operating system provides designers with a sustainable and profitable way to run their entire business. Through its proprietary Design, Sell, Make model, Resonance empowers designers to operate with no unnecessary inventory—eliminating the financial and environmental burdens of the legacy fashion industry. Headquartered in New York City and Santiago, Dominican Republic, Resonance has partnered with more than 30 brands, including THE KIT and Rebecca Minkoff to create garments that use 97% less dye, 70% less water, and 50% less material than any other fashion brand—and immediately eliminate overproduction.

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