Senior Marketing Executive / Marketing Manager
About the job
Job Description
What You Will Do
- Identify, manage and nurture relationships with digital partners and creators for promotional activities, events and content creation
- Develop, communicate and execute marketing campaign ideas with internal and external stakeholders
- Create and execute paid media campaigns according to budget planning
- Execute multi-channel social media engagement strategies with high quality and frequent postings
- Implement data-driven campaigns and maintain mailing lists for consistent messaging
- Monitor analytics on streaming platforms to optimise media consumption campaigns
- Pitch to local partners for brand sponsorships and collaborations
- Identify digital trends and align them with business objectives for innovative marketing solutions
- Provide in-depth analysis of campaign success
- Present and communicate results and business metrics to stakeholders
What You Will Need
- Bachelor's degree in marketing, multimedia, digital business or related field
- At least 3 years of marketing experience in entertainment, media, lifestyle companies or related businesses. Candidates with marketing agency background are welcomed
- Proficiency in social media platforms such as Instagram, TikTok, Twitter, YouTube etc.
- Experience with digital marketing tools and channels
- Adaptive to change and challenge ready
- Excellent organisational and communication skills. Great attention to detail
- Excellent written and oral communication in English and Chinese
- Confident, disciplined, creative and motivated self-starter with a great passion for music, art and events
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