ASO Manager

Playtika is looking for an ASO & Organic Growth Manager to join our innovative and ever-growing team!

The Organic Growth Managers are an integral part of our Marketing Brand & Strategy Department. This is a truly challenging position that requires great analytical, creative, and communication skills.

Responsibilities:

• Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
• Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
• Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
• Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
•  Formulate and execute experiment strategy for all products to determine the optimal design
•  Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
• Work with game studios to execute activities on the product level to drive organic traffic to the apps
• Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions
• Oversee SEO activity for Playtika’s web – playable games

Requirements

• Bachelor’s Degree from a leading institution
• 1+ years’ experience working with app store consoles & ASO tools, with a deep understanding of optimization tactics
• Proven analytical competencies
• Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
• Great personal and presentation skills
• Research-Oriented – A curious individual who loves digging into qualitative and quantitative data, and loves deriving actions from it even more
• Strong background in Excel, statistical knowledge - a plus
• Very advanced/Native English – A MUST
• 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, or similar fields - an advantage