ASO Manager
Job Summary
Job Description
- 1+ years' experience with app store consoles & ASO tools
- Proven analytical skills
- Storytelling and creative thinking
- Great personal and presentation skills
- Research-oriented with strong Excel and statistical knowledge
- Advanced/Native English
- 2+ years as Strategic Consultant, Advertising Planner, Market Researcher
- Experience with web analytics tools
5 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Playtika is looking for an ASO & Organic Growth Manager to join our innovative and ever-growing team!
The Organic Growth Managers are an integral part of our Marketing Brand & Strategy Department. This is a truly challenging position that requires great analytical, creative, and communication skills.
Responsibilities:
- Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
- Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
- Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
- Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
- Formulate and execute experiment strategy for all products to determine the optimal design
- Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
- Work with game studios to execute activities on the product level to drive organic traffic to the apps
- Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions
- Oversee SEO activity for Playtika’s web – playable games
Requirements
- Bachelor’s Degree from a leading institution
- 1+ years’ experience working with app store consoles & ASO tools, with a deep understanding of optimization tactics
- Proven analytical competencies
- Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
- Great personal and presentation skills
- Research-Oriented – A curious individual who loves digging into qualitative and quantitative data, and loves deriving actions from it even more
- Strong background in Excel, statistical knowledge - a plus
- Very advanced/Native English – A MUST
- 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, or similar fields - an advantage
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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