Craft:

Technology & Development

Job Description:

This role is the heart of lifecycle operations within CRM team—turning strategy into clear, actionable plans for the automated communications we send to players throughout their journey in the game.

You'll work closely with the CRM lifecycle team, CRM agency, marketing studio, operators, and analytics team to ensure smooth campaign execution, efficient planning, and high-quality delivery.

The focus is on messages triggered by player behaviour—like onboarding, engagement, and reactivation flows. You’ll also help define how often we reach out to players, making sure every communication is timely, relevant, and puts the player experience first.

Key Responsibilities:

• Plan and oversee automated CRM journeys (like onboarding, engagement, and reactivation).
• Keep track of timelines, tools, and steps needed to launch and update these flows.
• Help define how often we message players and ensure communication is well timed and balanced.
• Work with our CRM agency to brief them, check their work, and manage their workload.
• Collaborate with other teams (like marketing, operators, and analysts) to enable smooth operations and ways of working.
• Keep good records of what’s live, what’s performing well, and identify gaps and opportunities.

What Success Looks Like:

• Automated comms run smoothly and are well-organized.
• Players get the right messages without being overwhelmed: we have clear rules on when and how often to contact players.
• Regular reporting keeping wider business informed on the performance of automated comms.
• Workload is planned well across CRM, the agency, and other teams.
• Our tools and processes improve over time to help us move faster and do more.
• Documentation is kept clean, clear, and easy to follow for anyone in the team.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com

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About Us

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We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world.

We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

Who we are

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion

Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.

We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.

If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.

This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy

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