CRM Senior Associate, Sportsbook Lifecycle

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

DraftKings is looking for a self-starter who thrives in a fast-paced environment and is eager to grow within a tech-focused marketing team. As a CRM Senior Associate, you’ll lead initiatives across product enhancements, campaign testing, and cross-functional collaboration to refine the customer journey. From shaping strategy to delivering insights, you’ll ensure every touchpoint supports a seamless, data-informed experience across our products.

What you’ll do as a CRM Senior Associate

• Strategize, set up, and manage the performance of marketing campaigns across the Customer Retention & Monetization Team to drive business impact.
• Work cross-functionally with a broad set of Analytics, Revenue Operations, and Marketing partners to identify CRM communication opportunities.
• Identify hypotheses and execute structured A/B tests to maximize business impact.
• Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally and providing next-step recommendations with a solutions-oriented mindset.
• Build emails, push notifications and in-app messages aligned with our marketing standards, brand guidelines, and channel best practices.

What you’ll bring

• At least 2 years of relevant marketing experience, preferably in the eCommerce, technology, or gaming industries.
• Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field.
• Familiarity with HTML, Tableau, and SQL or Snowflake, with experience in Google Sheets, Google Slides, Braze, Liquid, or conditional logic as a plus.
• A data-driven mindset and strategic thinking to manage promotions, run A/B tests, and drive decisions.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously under tight deadlines.
• Proven self-starter who thrives in fast-paced environments and can distill insights into memos or slides to influence senior leadership.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.