Customer Marketing Manager OTC (m/w/d)

About the role

As the Customer Marketing Manager OTC at our Munich office, you will play a pivotal role in driving the success of shopper and customer activations for our leading brands. Your primary responsibility will be to ensure the seamless execution of these programs, working in close collaboration with Marketing, Sales, Field Force and Commercial Excellence teams. This cross-functional partnership is essential to align our business objectives and strategies, maximizing growth opportunities while meeting the needs of our customers and shoppers.

In this role, you will be accountable for the flawless execution and implementation of annual brand plans.

You are a proactive team player with a positive, can-do attitude and the ability to work independently. Your background in Customer/Trade Marketing, Shopper Marketing, or Sales, combined with your passion for collaborating with cross-functional teams, will be key to delivering outstanding results. Your flexibility and resilience will be crucial to thriving in this dynamic position.

Key responsibilities:

• Execute shopper marketing strategies at the (digital) point of sale to maximize shopper engagement and sales.
• Work closely with Sales & Commercial Excellence teams to implement marketing initiatives that align with retailer objectives.
• Coordinate with external agencies and vendors to ensure timely and effective execution of marketing campaigns.
• Monitor in-store marketing activities and provide feedback for continuous improvement.
• Support the development of promotional materials and in-store displays to enhance brand presence.
• Analyze sales data and shopper feedback to optimize marketing efforts and report on campaign performance.

Qualifications and skills:

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years experience in a Customer or Brand marketing role, with a focus on retail or FMCG environments.
• Strong organizational skills with the ability to manage multiple tasks and projects.
• Excellent communication and interpersonal skills to work effectively with internal teams and external partners.
• Detail-oriented with a focus on delivering high-quality marketing executions.
• Proficiency in using marketing analytics tools to assess campaign performance.

If you have the following characteristics, it would be a plus:

• Pharmacy landscape know-how (off- and online)

Benefits

• Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or "Du-Kultur," while working in a central location.
• Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom.
• We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan.
• We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work.
• Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options.
• Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own "Mini-MBA" program at no cost to advance your career.
• We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our "Lease-a-bike" program.