Customer Marketing Specialist [Hiring for People with Disabilities]

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

*This position is for individuals with a disability certificate.

Team Overview

This team aims to help more customers effectively utilize Salesforce products with limited resources. The goal is to indirectly support customers who are difficult to directly assist (Standard customers and small Premier customers) through digital content, encouraging them to solve their own problems and ultimately promoting continued product use. This team provides the following services:

• Provision of Digital Content:

Digital content provided to customers includes the following types. These are created as general-purpose resources to be widely provided without significant effort.

• Analysis of Videos/Materials/Webinars/Events:

These allow tracking of data such as viewership and download numbers, which helps analyze customer interest and usage, and improve content.

• Utilization of Knowledge/YouTube:

These contents are also actively utilized. Even those difficult to track data for are processed to encourage customer self-resolution.

• Operation of User Groups (UG):

This team not only provides information unilaterally but also operates "User Groups" to encourage mutual learning among customers.

User groups are places where customers can share experiences and knowledge with each other and solve problems collaboratively. Team members participate in user groups as facilitators, stimulating discussions and providing necessary content. Success stories and best practices generated in user groups are re-edited as digital content and shared with more customers.

• About Content Creation:

The following two perspectives are essential for content creation in this team:

• User Mindset:

Deeply understanding what challenges customers face and what they seek is most important.

• Product Knowledge:

Having deep knowledge of Salesforce products and presenting optimal solutions to solve customer challenges.

By balancing these, we continuously create high-quality, in-demand content and strongly promote customer product utilization.

Job Summary

This position, as part of Salesforce's Customer Success team, supports customers in maximizing product utilization. You will plan and execute specific measures, considering what information to deliver to customers and how. Specifically, you will support customer product utilization through the following tasks:

• Operation of digital channels: As the owner of digital channels such as websites, SNS (X), and email newsletters, you will manage daily operations.
• Content planning and collection: Collect and organize content that should be disseminated to help customers better utilize products, in collaboration with internal departments.
• Execution and effect measurement of initiatives: Execute campaigns and initiatives to increase customer engagement, analyze their effects, and propose improvements.
• Event operation support: Support the implementation of webinars, publication of videos, and organization of user group events.

Required Experience and Skills

To succeed in this role, the following experience and skills are welcome:

[Required Skills]

Independent work execution ability:

• Can plan, involve the team, and execute to achieve goals.
• Can find and propose improvements to streamline daily tasks.
• Can prioritize multiple tasks and proceed systematically.

Data utilization ability: Can collect and analyze data, and propose insights and improvements to superiors.

Problem-solving ability: Can grasp market trends and team challenges, and proactively seek and propose solutions.

Desire for growth: Can actively continue learning to improve one's own abilities.

[Welcome Skills/Experience]

• Experience using Salesforce products (Sales Cloud, Slack, Tableau, etc.), or knowledge of the products.
• Knowledge and experience in digital marketing using Google Analytics, etc.
• Knowledge and experience with tools such as Figma, Adobe Photoshop/Illustrator, Camtasia, Contents Management System.
• Experience in customer marketing (marketing to existing customers) in the B2B/SaaS industry, or direct customer support experience.

Desired Candidate Profile

We are looking for individuals who are:

Reliable Partner: Able to collaborate with internal and external stakeholders, providing value not only to customers but also internally. Able to achieve results quickly while paying attention to details.

Team Player: Able to cooperate with other departments, not just their own team, to achieve goals and execute initiatives.

Business Ownership: Possesses a sense of responsibility for their assigned tasks, can think, judge, and act independently. Also, able to actively seek support and advice from others when necessary. Furthermore, able to analyze the results and improvement points of initiatives based on data and connect them to the next actions.

*If you require reasonable accommodation for the selection process, please inform us at this email address: pwd@salesforce.com

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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