Job Description
- Python, R, or VBA proficiency
- Tableau experience
- Familiarity with social CRM (WeChat)
- Knowledge of website tagging & JavaScript
- Drive measurement strategy & planning
- Create test & learn strategies
- Manage measurement plan implementation
- Lead vendors & coordinate analytics
- Strong SQL skills
- Expert Excel user
- Excellent communication skills
Job Description
§ Drive all components of the measurement strategy & planning process
§ Create test and learn strategies and in-market test plans
§ Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools
§ Lead vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players
§ Review implementation of analytics tool according to reporting requirements
§ Review & Optimize reporting based on documented objectives and requirements
§ Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency
§ Identify marketing and analytics trends and best practices
§ Generate and develop points of view and thought leadership pieces
§ Support business development activities and client proposals
§ Conceptualization, delivery and quality control of regular reports
Qualifications
§ 2+years of agency (digital), marketing, market research, consulting and/or planning experience
§ Bachelor’s degree or higher in computer sciences, engineering, mathematics, statistics, data science or a related degree program with outstanding academic results
§ Hands-on experience with one of site analytics platforms such as Adobe Analytics, Google Analytics, etc.
§ Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required
§ Strong SQL skills: ability to efficiently extract data from large and complex databases. Additional proficiency in Python, R or VBA and / or visualization software such as Tableau would be a plus, while not necessarily required
§ Familiarity with social CRM tactics (wechat account, mini-program, wechat CRM, etc.)
§ Expert Excel user: ability to understand and build complex spreadsheets
§ Excellent problem solving and comprehension skills as well as strong business sense
§ Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding
§ Fluent in English both spoken and written
